In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.
MARKETING TIPS THAT WORK EVEN WHEN CONSUMERS ARE FEELING THE CRUNCH
As the price of goods and services continues to rise, and salaries have not been raised to match inflation, many consumers are feeling the crunch. The Covid-19 pandemic disrupted our lives and affected many financially and although the worst has passed many people are still feeling the negative financial effects of the pandemic. Besides this, the South African economy is on the verge of entering another recession. Our economy has not fully recovered from the 2008 global recession and with major power cuts happening more regularly, we might end up back in a recession. But despite this, there are marketing tips and tricks that will still work in our economic climate.
The customer should be the main priority
To increase your client base, and keep existing customers, businesses need to ensure that the customer is happy and that they are getting value for money. Although many consumers are feeling the crunch, it has been found that consumers, specifically millennials, will pay higher prices for a better experience and product or service. This leads to the business getting good reviews and more referrals.
Businesses and brands need to ensure that the products and services they offer are of a high quality and worth the expense, as this is what consumers look for when cutting costs. Businesses and brands should also focus on providing good customer service as this will allow them to build brand loyalty and a connection with the consumer.
Improve your conversion rates
A business’s conversion rate can be calculated by dividing the engagement or number of conversions by the number of visitors a site or social media account gets. For example, if a business has 500 people subscribed to their e-mails and 150 people click the links in the e-mails, the conversion rate would be 30%. To maintain and improve conversion rates, businesses and brands should send out automatic e-mails to their clients. This form of e-mail marketing ensures that you reach out to your clients individually.
Focus on social media marketing
Social media can be used to reach audiences you usually are not able to reach in relatively simple ways. To take advantage of the opportunities that social media offers businesses and brands, there should be a social media strategy in place. Businesses should also post regularly to constantly engage with their audience. Businesses and brands can also use their social media accounts to direct customers and potential clients to their online store or website.
Content marketing is a popular strategy used to attract and maintain customers by constantly providing them with information that they need or look for. This form of marketing is used to reach larger audiences and to drive traffic, and eventually sales, to an online store. There are different ways to execute content marketing. One way would be to start a blog and constantly update it. A blog can be used to share information with your customers and other people who look up the topics in your niche. Blogs are always a way to build backlinks to the business’ website which would boost the search engine ranking. Another way to practice content marketing would be to post content that promotes engagement and interaction. This would improve conversion rates and drive profits.
This is an important part of marketing as it allows businesses and brands to see if their marketing strategies are successful. Businesses can use a backend analytics tool that will track and show growth.
Although marketers may find that consumers are less willing to spend money during these times, there are marketing methods and tricks that are shown to be successful. If businesses follow these mentioned tips they will surely see a profit and have happy customers.
As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.
In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.
As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.
Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.
In the modern digital landscape, effective communication is imperative for businesses to flourish and connect with their target audience. WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner. In this blog, we'll delve into the concept of WhatsApp Channels, outline their advantages for businesses, and provide insights into leveraging this tool to elevate your communication strategies.