In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.
Reasons why you should consider a career in marketing
Marketing is a broad and exciting career field that is constantly evolving. Thanks to developments in technology and innovation due to competition in the field, a day in the life of a marketer will always be exciting and challenging. If you are thinking about becoming a marketer or working in the communications field, here are six reasons why you should strongly consider this career.
1. Marketing will always be challenging but in a good way.
If you are the type of person that loves a challenge and enjoys using your creative talents, marketing is the perfect career for you. To be a successful marketer, you need to be creative, solve issues by thinking outside of the box, and view problems from different angles and perspectives. Marketing also requires various creative skills, so if you excel in design, writing, or creative thinking, this career is space for you to thrive and grow.
2. Marketers will always be needed.
The marketing field has always thrived, and this is increasing by the day. Due to much of marketing taking place in online spaces, people with qualifications in marketing communications have been in demand. Opportunities for marketing specialists have also increased as many businesses seek out marketing professionals who are specialists in specific niches.
3. There is space to grow.
Because the marketing field demands marketing professionals with various, specific skills, the marketing field offers careers that are guaranteed to offer growth. Most marketing professionals are given entry-level positions and then advance to become specialists before becoming managers or even directors. There is also space to move across different fields in marketing. For example, marketers that work in print marketing could move on to work in the digital marketing field.
4. You can find an industry or niche in which you are genuinely interested.
All industries require marketing, and this is why marketers will never be constrained to working in one industry or niche. Because of this, marketers can look for positions in industries with which they have a personal connection. For example, if you have a passion for food you could find a position in food or culinary marketing. Or if you have a passion for sports you could find a position in sports marketing.
5. You can have multiple roles in your job.
Many marketing departments are comprised of a team where the members have multiple roles. For example, one team member may be a copywriter but also work in video production. In most cases, many marketing professionals will be marketing communications managers which require knowledge and skills in writing, communicating, marketing analytics, graphic design, and website design. If you were to work for a larger company you might like to be assigned a single role as the teams are generally larger. In this case, the marketing professional would need extensive knowledge of their position and its demands but will still need to have knowledge of other marketing roles as they would need to collaborate with others in the team.
6. You will always meet new people.
If you are a people person, marketing is the career for you. You will be required to collaborate with many people as well as meet new people, like clients, quite often. Marketers also need to have a good understanding of the needs of consumers and how their minds work. The point of marketing is to sell a product, service, or brand to consumers which requires a lot of convincing and coercion.
The marketing field is broad and offers a wide range of opportunities for every marketing professional. If you want a marketing qualification you should consider the IMM Graduate School. The IMM Graduate School is a leading blended learning institution and the centre of excellence for African marketing, supply chain, and business disciplines.
As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.
In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.
As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.
Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.
In the modern digital landscape, effective communication is imperative for businesses to flourish and connect with their target audience. WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner. In this blog, we'll delve into the concept of WhatsApp Channels, outline their advantages for businesses, and provide insights into leveraging this tool to elevate your communication strategies.