This course provides a strong foundation in marketing principles while integrating AI-powered tools, ensuring you can navigate and leverage the latest innovations to stay competitive.
Build Brand Awareness
Drive Engagement
Generate Results
A strong brand entails a promise, an identity, and a competitive advantage.
Here's What You'll Learn
Social Media Strategy & Platforms
Develop a structured approach to social media marketing, covering Instagram, LinkedIn, Facebook, Twitter, YouTube, and TikTok.
Campaign Planning & Execution
Plan, implement, and measure social campaigns using key metrics like reach, impressions, engagement, and conversions.
Content Creation & Copywriting
Master platform-specific content strategies and basic copywriting skills for engaging posts.
Paid vs. Organic Social Media
Understand paid, owned, earned, and shared media, along with key advertising metrics such as Cost Per Click, Click-Through Rate, Cost Per Cost, and Return on Ad Spend.
Basic Graphic Design for Social Media
Learn to create compelling visuals using Canva, an easy-to-use content design tool.
Ad Formats & Platform Guidelines
Explore different ad types, sizes, and best practices across major social platforms.
Who Should Enrol?
Marketing Professionals – Strengthen your social media expertise and grow your brand’s digital presence.
Entrepreneurs & Business Owners – Learn to build and manage your own social media campaigns.
Aspiring Social Media Marketers – Gain hands-on experience with real-world projects.
Why Choose This Course?
Industry-Relevant Skills
Learn the latest social media strategies, tools, and trends.
Hands-On Learning
Work on real-world projects to apply your skills immediately.
Flexible & Self-Paced
Study at your own pace with full access to course materials.
Career Advancement
Enhance your CV and stand out in the competitive job market.
Read This Course's Success Stories
Integrate Social Media into an Effective Social Media Strategy
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
