This course provides a strong foundation in marketing principles while integrating AI-powered tools, ensuring you can navigate and leverage the latest innovations to stay competitive.
Position Your Brand
for Market Success
Harness Digital Channels
for Brand Growth
Expand Your Brand's
Reach Globally
A strong brand entails a promise, an identity, and a competitive advantage.
Here's What You'll Learn
Brand Strategy & Positioning
Understand the core principles of branding, including identity creation, brand mantra development, and positioning strategies to differentiate from competitors.
Building & Managing Brand Equity
Explore the elements that drive brand equity, from awareness and performance to emotional connections that foster brand loyalty.
Consumer Brain Mapping & Brand Touchpoints
Learn how brand elements influence perception and how to create effective consumer interactions that strengthen brand identity.
Internal Brand Communication & Employee Advocacy
Discover how internal marketing ensures consistency in brand messaging, aligning employees with your brand’s mission and values.
Digital & Global Brand Strategies
Navigate the shift to digital branding, leveraging social media platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok to shape brand meaning and engage consumers.
Adapting to the Digital Age
Understand how consumer-driven conversations impact brand perception and how to manage brand identity in the era of real-time digital communication.
Who Should Enrol?
Marketing & Brand Professionals – Strengthen your expertise in brand development and strategy.
Entrepreneurs & Business Owners – Learn how to build and manage a brand that resonates with your audience.
Aspiring Brand Managers – Gain essential skills in strategic brand positioning and identity management.
Why Choose This Course?
Future-Proof Your Brand
Master strategies that ensure your brand remains relevant and competitive.
Real-World Application
Apply branding concepts to real case studies and business scenarios.
Expert-Led Learning
Gain insights from branding professionals with industry experience.
Industry Recognition
Earn a certificate that demonstrates your expertise in strategic brand management.
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
