Digital technology has had a significant impact on modern marketing strategies. The rise of the internet and social media has led to an increase in data collection and analysis, allowing for more targeted and personalised marketing efforts. Additionally, digital channels such as email, search engine marketing, and social media advertising have given businesses new ways to reach and engage with customers. Let’s explore the impact of digital technology on modern marketing strategies.
You should understand the function and impact of technology before deciding to use it in marketing strategies. Here are some examples of how technology might affect a marketing strategy:
To properly utilise digital technology and incorporate it into modern marketing strategies you should have the right skills, like provided in the Digital Marketing Tactics short course from the Institute of Marketing Management (IMM) South Africa. This short course reviews a number of areas and functions that have had to adapt in their approach and how they operate because of the impact of digital technology on marketing.
Overall, digital technology has given businesses more tools to reach and connect with customers, leading to more effective and efficient marketing campaigns. To be a successful marketer you need to constantly grow and gain new skills, and this is why pursuing the Digital Marketing Tactics short course from the IMM South Africa would be extremely beneficial.
So, you have set some ambitious goals for your business this year, but what do they focus on? Are they heavily weighted towards marketing strategies, market share, growth metrics and profit margins? What if, this year, you shifted your focus to your most valuable investment – you!
Despite the pandemic becoming a distant memory, we are still seeing its impact. For one, it fundamentally altered when, and most importantly where, we work. Almost overnight, companies transitioned from bustling offices to remote environments and virtual setups, sparking global experiments in remote work. Now, as 2025 arrives, what space does remote work still hold? Are we going to be required to head back to the office en masse? Here’s our take.
Did you know that toxic work cultures cost companies billions annually in lost productivity and high turnover? A company’s culture is the shared beliefs, values, and practices that define its personality or ethos. It is the heart of the organisation and the attitudes and work ethic of the people who work there. Many of us know all about and may have experienced the impact of a toxic work culture. As a business owner or manager, you should be looking out for signs that your company’s culture is turning sour and look to take action before it all goes south.
Have you thought of starting your own business before? This might just be the year you should. A recent article by Forbes Magazine says that 2025 is the year of the entrepreneur and we think they are right. This year breathes life into the business landscape and is being ushered in by advancements in technology and AI, changing workforce trends, and increased support for small businesses.
Comprehending and crafting brand equity is vital for every business intending to make it big and expand. This blog will define brand equity, the parts that make it up, and its important role in any branding project. As a strategic branding coach or simply a branding aficionado looking to learn more about the subject, the online short course on Strategic Brand Management by the IMM Institute is one of the best and explains how making brand equity take centre stage in your brand strategy can result in business success.
In the year 2024, many big and popular brands have come under fire owing to expensive blunders that they committed themselves to. Insensitive messaging and disregard for privacy highlighted a failure to follow basic marketing principles. These mistakes served as a clear warning of the serious damage that can occur to a brand’s reputation when it strays from fundamental values. Today, where consumer trust is fragile and digital backlash swift, these brand failures offer valuable insights into the importance of consistency, transparency, and customer-centricity.
