In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.
The Power of Networking in South African Marketing: Why Joining a Professional Network can Boost Your Career and Business Success
We know that networking can be time-consuming, occasionally outright unpleasant, and taxing. But there’s no doubting the influence a strong professional network can have on your ability to succeed in the South African marketing job market. When done correctly, networking can help you find a job more quickly and also possibly provide you with an advantage over other candidates at every step of your career. Here are some reasons why networking is crucial to your professional success and some things you can do to build your networking abilities during the stages of your marketing career.
Networking is about developing long-term connections with the individuals you meet. Most networking for marketing professionals happens at conventions and seminars, but being a great networker doesn’t mean you need to sign up for numerous professional organisations and go to every single networking event. You could network when ordering lunch at a takeaway spot or at a bar. You’ll notice that networking chances are available to you daily, but joining a professional network is the easiest way to network.
The power of networking
- For your career
Simply said, career development is the ongoing growth of your professional life. It depends on a variety of factors, including the positions you hold, the encounters you have both within and outside of the workplace, the success and progress you have at each phase of your career, the formal and informal education you receive, and the criticism you get along the road.
In a perfect world, businesses would give more importance to employee growth. However, it is your responsibility to take charge of your professional progress. Consequently, networking is crucial for career advancement: You’ll find chances to interact with various mentors and advisors, raise your image with management, advance your knowledge, and strengthen your soft skills.
- In the workplace
You might think that networking is something you do when you’re not on the job but that isn’t true. Don’t undervalue the significance of networking in the workplace. Networking with colleagues may be quite helpful for your job advancement, if you’re new to the firm and want to learn the ropes or if you’re accomplished and want a promotion. As you make connections with your co-workers, keep an eye out for possible mentors, impending professional growth opportunities, or unlisted job openings.
- When finding a job
Networking is crucial during the job search process. With the appropriate references, your chances of getting the job improve. Additionally, if you’re wanting to shift careers, your network may assist you by connecting you with people in the field you want to enter or by providing you with referrals for employment at particular businesses. Spend some time developing deep connections with the people in the professional network you have so that when you look for work, you could draw on the invaluable contacts for recommendations, insider knowledge of job openings, and other helpful tips.
Becoming an Associate at the Institute of Marketing Management South Africa
The Institute of Marketing Management South Africa (IMM) is a leading marketing institute in Southern Africa and offers marketing professionals and students a space to network. This is done by becoming an Associate. Being an Associate offers opportunities and tools like being invited to IMM Fridays and conferences, education, being eligible for awards like the Marketing Excellence Awards, and recruitment opportunities from the IMM job market.
The bottom line
Putting effort into your network can never be done too soon or too late. The simplest approach to developing your networking abilities is to test it out for yourself. If you are interested in becoming an Associate at IMM, follow this link.
As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.
In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.
As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.
Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.
In the modern digital landscape, effective communication is imperative for businesses to flourish and connect with their target audience. WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner. In this blog, we'll delve into the concept of WhatsApp Channels, outline their advantages for businesses, and provide insights into leveraging this tool to elevate your communication strategies.