In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.
TikTok and the Future of Social Media Marketing: How to Stay Ahead in 2023
Social media marketing will be increasingly crucial as 2023 rolls ahead. It’s obvious that keeping ahead of the curve is important, as evidenced by the increase of micro-influencers and new AI developments. The objective is to avoid falling behind, therefore start using TikTok as a starting point for techniques to keep on top of the competition this year. There is no doubt that TikTok has changed the social media scene. In order to remain competitive, other platforms have been forced to tweak their algorithms and sometimes even steal features from TikTok. Let’s find out how to stay ahead using TikTok.
The success of TikTok
Having over 30 million daily active accounts as of December 2021, the iPhone version of TikTok appears to be the most popular. Despite it having just over 14 million daily active accounts, the Android version is still performing excellently. TikTok is one of the best social media platforms for posting brief video and audio recordings no longer than 2 minutes.
TikTok marketing is advertising your company’s name, product, or services by posting it on TikTok. TikTok marketing can be carried out using the platform’s ad forms, influencer partnerships, and original content creation. On TikTok, influencer marketing is a common strategy because users can easily build a sizable following by producing interesting video content. Your TikTok marketing plan will be successful if you choose the correct influencers to collaborate with.
Understanding your target market is essential for successful TikTok marketing since it will enable you to provide content that appeals to them while also successfully reaching the desired group. By producing content that is consistent with your brand image, you will raise brand recognition. All of these elements need to be taken into account in a TikTok marketing plan that is included in your marketing strategy.
How to stay ahead in 2023
- Study the competition
To find out what rivals are up to on TikTok and how you might improve, competitor research is essential. You may learn a lot about what appeals to your target market from your competition. Consider their content to determine what they are doing well if you discover that your rivals have active TikTok accounts that are performing well. If the majority of your rivals don’t use TikTok marketing or don’t have any presence at all, take advantage of these shortcomings.
- Use the trends
TikTok marketing relies heavily on trends and these trends can be used to generate content ideas. To find out which trends are the most popular at the moment you could keep up to date with what the TikTok influencers are doing, do hashtag research, or use the app SocialSprout which is a social media management solution.
- Make use of TikTok ads
TikTok ads are yet another successful marketing strategy for this site. You can make use of a variety of TikTok ads, such as in-feed ads and brand takeovers. In-feed ads appear in the ‘For You’ feeds of your target audience. Takeovers of brands function somewhat differently. When a person opens TikTok, a full-screen advertisement known as a brand takeover is shown. Ads on TikTok are pricier than those on other social media sites, but considering their reach and level of interaction, they are still valuable.
- Focus on creating original video content
If you’re not mindful, video content could be readily replicated. These types of videos posted on TikTok are also used for Instagram promotion and possibly also for other channels too. As a result, you might see some similarities between the content you share on Instagram and TikTok. Similar videos should be posted as little as possible. Even if you might wish to distribute content with the same message, employ various strategies and perspectives according to what each site prefers. You can find strategies to market original material and spot duplicate video content by using a content schedule.
Social media marketers should have the correct qualification
To be a successful social media marketer you should have the right qualifications, like a Social Media Marketing short course from the Institute of Marketing Management (IMM) South Africa. This online short course includes a detailed introduction to Instagram, LinkedIn, Facebook, Twitter, YouTube, and TikTok. As a marketer, you will need to identify which of these, and others are the most suited to your business.
If used properly, TikTok marketing may be a tremendous tool. TikTok has mounds of potential for significant growth and engagement, which is still relatively untapped. Establishing your target demographic, investigating your competition, and creating a posting schedule are the first steps in starting an effective TikTok marketing campaign.
As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.
In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.
As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.
Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.
In the modern digital landscape, effective communication is imperative for businesses to flourish and connect with their target audience. WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner. In this blog, we'll delve into the concept of WhatsApp Channels, outline their advantages for businesses, and provide insights into leveraging this tool to elevate your communication strategies.