In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.
Tips for Building a Career in Marketing
Marketing is a wide field with a range of diverse opportunities which appeal to everyone interested in marketing. Marketing does not only pay the bills but also allows you to explore and use your creative side. If you are book smart and creative, marketing may be the perfect field for you. With the right education, passion, and consistency, you will be set to build a strong career in marketing. Here are some tips to build a career in marketing.
Be qualified for the job you want
Getting a job in marketing is relatively simple if you have the right qualifications. Job hunting becomes even easier if you have a qualification from a well-established school like the IMM Graduate School. The IMM Graduate School offers a range of diplomas, degrees, and online short courses in the marketing field to equip and further the knowledge of marketing professionals. If you are starting out and would like a marketing qualification, the IMM Graduate School offers a Higher Certificate in Marketing and a Bachelor of Commerce (BCom) in Marketing and Management Science. These qualifications will be a good catalyst to set off your marketing career. Follow this link to view all their marketing qualifications: https://imm.ac.za/academic-qualifications/marketing-qualifications
If you are a marketing professional and would like to gain more knowledge for your desired promotion or better job, the Institute of Marketing Management (IMM) South Africa offers online short courses for this purpose. Consider studying the ‘Digital Approach to Marketing Strategy’, ‘Fundamentals of Marketing’, and ‘Applying Digital Marketing Tactics’ online short courses. Follow this link to view all their online marketing short courses: https://shortcourses.imm.ac.za/online_courses/marketing-advertising-short-courses
Be adept in numbers
Besides being qualified for a marketing job, you may need other skills if you would like to climb the corporate ladder. Marketing is a field that focuses on its professionals using their creative skills, but those who have higher positions in companies may need to use less creativity and be experienced in finance and accounting. Online short courses in marketing basics, like the ones offered by the IMM, will equip you with the necessary marketing measurement skills.
Use all your opportunities to gain experience
Although you need to be book smart and creative to be successful in the marketing industry, you also need the experience to understand the industry. A large part of the marketing industry is keeping the customer happy and knowing how to engage with the target market. You will gain this experience as you work in the industry, but you should also consider shadowing a senior professional or finding a mentor. They will be able to give the tips and tricks they have used to climb the corporate ladder.
No matter the field or industry you’re in, you need the determination to persevere through the many challenges you will face. True success has never been handed to anyone on a silver platter and requires mistakes, failures, and growth. Always remember: failure is an opportunity to learn and grow.
Have a critical mind-set
Asking questions is one of the best ways to succeed in the marketing industry. You should constantly ask questions and try to figure out things like “why is there more engagement this month”, for example, to utilise the successes and work forwards from that. The same applies to negative situations. If there is a drop in engagement or if a marketing plan has not been successful you need to figure out what went wrong and how to avoid that in the future.
The bottom line
The marketing industry may seem daunting, but it is easy to conquer if you have the right mindset, passion, and qualifications. As long as you are eager to learn and have the needed consistency, building a career in marketing is a goal easy to achieve.
As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.
In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.
As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.
Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.
In the modern digital landscape, effective communication is imperative for businesses to flourish and connect with their target audience. WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner. In this blog, we'll delve into the concept of WhatsApp Channels, outline their advantages for businesses, and provide insights into leveraging this tool to elevate your communication strategies.