Traditional marketing mediums still have a key role to play

Traditional marketing is done offline and without any digital media sources. This form of marketing reaches an offline audience and is often seen as old school because of the evolution of the internet and digital marketing. But, traditional marketing still has a place because of its many advantages.

What is traditional marketing?

Any media that takes place offline is a form of traditional marketing. Examples of digital marketing are billboards, telemarketing, print ads, and TV ads.

  • Billboards, often placed on the side of buildings or along busy roads, are seen by large audiences each day who are passing by. If the billboard is placed in the right spot, it can be seen by hundreds of thousands of people each day.
  • Telemarketing is still a common practice in marketing. Telemarketing is when a salesperson calls a potential customer to try and sell a product or service. This may be invasive or annoying to some people, but it proves successful, depending on the product and buyer.
  • Print ads are preferred by some people, and advertisers, who enjoy physically connecting with a brand or customer. Examples of print ads are catalogues, newspaper ads, and flyers.
  • TV ads, as well as radio ads, have hundreds of thousands of people see and hear them each day.

The advantages of traditional marketing

Although digital marketing has taken over the mainstream, there is still a place for traditional marketing mediums. The advantages this type of marketing offers are:

  1. Traditional marketing is prominent. Digital marketing reaches wide audiences but can easily be skipped or moved on. Traditional marketing is different as it is often difficult to avoid a large building or ad on TV.
  2. Some customers have shown more trust in traditional marketing than digital marketing, and this has been because many traditional marketing methods require less from customers than digital methods. For example, a TV ad only requires you to watch it. Email marketing often requires the person to follow a link, which may seem like a scam to some.
  3. Traditional marketing does not target a specific target market but as many people as possible. Because of this, sometimes traditional marketing methods may reach more people than digital marketing methods.

Although traditional marketing has its advantages, it also has disadvantages.

The disadvantages of traditional marketing

Businesses should understand that traditional marketing has its downsides. Examples of these are:

  1. It is harder to track traditional marketing campaigns than digital ones. For example, digital marketing campaigns allow you to monitor them. Knowing the number of people that have seen a billboard, a newspaper ad, or a TV ad is difficult to track.
  2. It is difficult to market to a target market with traditional marketing. Digital marketing allows marketers to target an audience or niche community, while traditional marketing targets the general public.
  3. Traditional marketing methods are more expensive than digital marketing methods. Posting an ad online is much cheaper than printing newspaper ads or putting up a billboard.

Traditional marketing should be used with digital marketing methods

By using traditional and digital marketing methods, businesses can reach larger audiences. Digital marketing is more targeted and often works faster to achieve results than traditional marketing, but traditional marketing can reach wider audiences and make a brand more recognisable if the campaign has been successful.

The bottom line

Although traditional marketing has become less of a priority than digital marketing, traditional marketing still proves to be useful to many brands. If brands correctly integrate traditional marketing methods with their digital marketing methods, they would be able to reach larger audiences and increase their profits.

How Supply Chain Resilience Can Safeguard Your Business in Times of Crisis

Disruptions in the business environment affect all organisations, and businesses need to be prepared to manage challenges that could impact their supply chains. For companies that aim to protect their operations, maintain customer confidence, and secure their market position, building a resilient supply chain strategy is essential. This blog explores supply chain resilience, its importance for businesses, and how to enhance your supply chains. We will also discuss how IMM Institute’s Professional Certificate in Transport and Logistics can provide valuable knowledge for implementing these strategies.

Read More »

Why Authenticity in Marketing is Key to Building Trust

Customers are looking for brands they can trust more and more. But why is that? Is it their need and want for connection? What, however, is authentic marketing, and how does it help build loyalty and trust which consumers seek? Here we will explore how the principles and practical tips of honesty and transparency in your marketing strategy can make a difference.

Read More »

Leading Projects Like a Pro: 5 Key Skills You Need

Great project managers aren’t born; rather, they are created via the acquisition of critical abilities that enable them to lead teams through difficulties, produce outcomes, and foster success. A team needs a great leader, and statistics prove this. It has been found that 79% of employees will resign if they feel that have not experienced the adequate appreciate from their managers. Gaining proficiency in project management can help you stand out as a dynamic leader, regardless of whether you’re overseeing daily operations or major initiatives. In this blog we explain why.

Read More »

Useful links

Contact Us

Facebook Linkedin
Copyright © 2023 IMM Institute. All Rights Reserved | Privacy Policy