Using memes is one of the trendiest marketing strategies

Memes have taken over social media and are used by young and old. Infographics and images garner attention online, but a witty meme often steals the show. Studies have shown that the attention of many people has shortened, and audiences prefer visual stimuli, like memes. Marketers can integrate memes into their marketing strategies to increase engagement and get more clicks.

What are memes?

A meme is a funny or intriguing image, video, or GIF that often references pop culture or things that interest a specific group. Smart memes often go viral and reach wide audiences, and marketers can use this to their advantage.

Marketers can make use of meme marketing

Meme marketing is a method of using marketing memes in a marketing strategy. Meme marketing is light-hearted and engages with audiences, starts conversations in the comment sections, and helps the audience build a relationship with a brand. It also increases the brand’s visibility because it may be relatable and entertaining. Brands can also benefit from the light-heartedness of memes, as using them does not seem like a direct marketing method and may make the audience more comfortable.

Reasons why you should use memes in marketing

  1. Memes are cheap. Low-cost forms of marketing are always welcome, which is why memes are useful. There are various free meme generators online where brands can make their own memes to suit their style. Some popular meme generators are Canva, Meme Generator, and Imgur. Canva has a meme generation tool that allows you to upload photos or use their existing templates, Meme Generator allows you to use their wide range of popular memes that you can edit, and Imgur is an image hosting platform that allows you to use the latest memes.
  2. Memes are more relatable than other marketing methods. Memes add the human element and make the brand more authentic. It also creates a sense of community among the audience and followers as they can engage with each other in the comment section of the meme.
  3. Memes give immediate feedback to brands. Whether the meme is successful and goes viral or if it is found offensive by some, brands will see this immediately and be able to learn from it.
  4. Trends come and go, but memes are here to stay. As the internet thrives, so will memes because so many people love and relate to them. No matter the situation, people will always make and engage with memes online.

How to successfully use memes in marketing

Just posting a funny meme is not going to cut it. To properly use memes in a marketing strategy, you should first:

  1. Know your target audience. The audience should understand the meme immediately. For example, a meme about a new teen series like Euphoria wouldn’t be relatable to an older audience. In the same way, a meme about an 80s pop star would likely not be received well by millennials.
  2. The meme needs to be original. Using trending photos and memes is not a bad move, but the text or context should be fresh. There are so many memes online that recycled or unoriginal memes often become lost in the crowd and don’t stand out.
  3. Memes need to be timed. Because meme often relies on pop culture, it has to be posted at the right time. For example, referencing an event two years ago would likely not go viral. When creating memes, you should always reference trending topics at the moment to take advantage of the hype.
  4. Although you should take advantage of trends, you should always stay on brand. At the end of the day, the goal is to have the audience engage with the meme. For example, posting a meme referencing a trend with Kim Kardashian is not relatable to the audience of a hardware brand. Memes always need to align with the brand’s voice to be successful.

In Conclusion

If incorporated and created properly, memes can be a useful part of any marketing strategy. The target audience will interact with them, and brands will be able to reach wider audiences if they go viral.

Brand Equity: What is it really?

Comprehending and crafting brand equity is vital for every business intending to make it big and expand. This blog will define brand equity, the parts that make it up, and its important role in any branding project. As a strategic branding coach or simply a branding aficionado looking to learn more about the subject, the online short course on Strategic Brand Management by the IMM Institute is one of the best and explains how making brand equity take centre stage in your brand strategy can result in business success.

Read More »

Brands Who Cheated the Fundamentals: Biggest Brand Fails of 2024

In the year 2024, many big and popular brands have come under fire owing to expensive blunders that they committed themselves to. Insensitive messaging and disregard for privacy highlighted a failure to follow basic marketing principles. These mistakes served as a clear warning of the serious damage that can occur to a brand’s reputation when it strays from fundamental values. Today, where consumer trust is fragile and digital backlash swift, these brand failures offer valuable insights into the importance of consistency, transparency, and customer-centricity.

Read More »

Facts and Myths about SEO and Why Copywriting is Essential to the process

Digital marketing has changed quite a lot over the past few years, giving rise to the role of Search Engine Optimisation (SEO) as an integral part of any business aiming to enhance its online profile. Still, given the changes in search engine algorithms and the endless theories out there, one would find it rather difficult to separate SEO myths from SEO truths. In this blog, we will be looking at different realities and beliefs about SEO and give reasons why one cannot avoid using copywriting principles when writing for search engines. We refer to this practice as SEO copywriting. If you are looking to develop SEO writing skills, you should sign up for the SEO Copywriting course offered by IMM Institute.

Read More »

The Ethics of AI in Marketing: Where Is the Line?

The emergence of artificial intelligence in marketing lays both opportunities and challenges. Although AI extends our ability to deliver personalised content and accurate forecasts, it also elicits moral dilemmas that are proving hard to overlook. As marketers, where do we need to curb our enthusiasm in the use of AI? In this blog, we’ll discuss the most important ethical issues in AI in marketing, the attitudes toward its advancement, and how to keep up with the changes in this subject.

Read More »

Advertising on TikTok: Three Popular Marketing Gurus to Follow

The phenomenon of TikTok cannot be overlooked. The incorporation of this platform, whose active users exceed one billion in the world, has changed the modus operandi of addressing market audiences especially the young audiences. The short and entertaining focus by TikTok has got brands thinking of new ways to build up themselves through authenticity, creativity, originality and reach. For marketers, one has to understand the current trends and ad tactics of TikTok to keep up with the competition.

Read More »

Online Customer Relationships: 10 Common Mistakes and How to Fix Them

Did you know that 37% of customers say they won’t support a business due to a lack of a personalised experienced and poor customer relationship management? As online interactions become more central to the digital customer experience, nurturing strong, respectful relationships is crucial for building loyalty and long-term success. However, the digital realm and digital marketing also brings unique challenges, and even well-meaning professionals often make common mistakes in their approach.

Read More »

Useful links

Contact Us

Facebook Linkedin
Copyright © 2023 IMM Institute. All Rights Reserved | Privacy Policy