In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.
What it takes to be a good marketer in 2023
Create diverse content
A website with good design and upkeep is just one element of the approach. You must constantly and regularly add new content. Brands and businesses are spending more money than they ever have on content marketing. Not simply static content such as books and blogs that are being used, but also video and infographics. These have been proven to boost interaction since they are more enticing and welcoming.
Various social media platforms can use the created content if it is repurposed and presented appropriately. Publishing material to various channels may be made simpler and more automatic with the help of tools such as Hootsuite. Before posting, the text may need editing because, for example, Twitter’s guidelines differ from those of LinkedIn. Design it once, but ensure it will be interesting to viewers on various platforms.
Optimise marketing practices and channels
Conduct a website audit
Plan, evaluate, and think about your marketing approach
Refine the content by using analytics and A/B testing
Build a relationship with the target audience
Your target audience is incredibly intelligent. Whenever they are on their phones or laptops, they are inundated with sales pitches and adverts. They seek a genuine relationship and an improved experience. What the target audience actually wants may not match up with what marketers and brands believe they want.
As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.
In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.
As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.
Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.
In the modern digital landscape, effective communication is imperative for businesses to flourish and connect with their target audience. WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner. In this blog, we'll delve into the concept of WhatsApp Channels, outline their advantages for businesses, and provide insights into leveraging this tool to elevate your communication strategies.