How to approach B2B marketing in 2022 and beyond
The COVID-19 pandemic disrupted and even changed the way we live. Because of this, the way we shop and do business has also had to change.
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Adapt Your Digital Marketing Strategy to Post
Before the pandemic, many consumers worked in an office space on weekdays and engaged in shopping in the evenings and on weekends.
Adapt Your Digital Marketing Strategy to Post Read More »
New collaboration between African marketing professionals
The marketing profession’s most pressing imperative is to “kick start a new conversation on how best to address a radically changed business environment as the world slowly emerges
New collaboration between African marketing professionals Read More »
eCommerce accelerated: How to get ahead of the curve
There’s no doubt the Covid-19 pandemic hastened ecommerce across industry sectors. ORESTI PATRICIOS delves into what marketers should know about ensuring consumer loyalty
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Collaboration and integration are the new foundation of brand brilliance
The South African Breweries recently appointed SPHE VUNDLA as Corporate Brand Director. Here, he uncovers the unique challenges this massive business faces.
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Slow down to speed up: the importance of solid strategic thinking in a post-Covid era
As things start to settle into a ‘new normal’, companies are in a better position to assess emerging digital trends and identify which ones are here to stay.
Slow down to speed up: the importance of solid strategic thinking in a post-Covid era Read More »
The ongoing impacts of Covid-19 on South African consumers
The ongoing impacts of Covid-19 on South African consumers Research into prevailing attitudes towards Covid-19 since the pandemic began has delivered insights into the minds of South African consumers over the past 18 months. While GeoPoll’s study covered nine markets, RICARDO LOPES dives into what the findings say about South Africa. Covid-19 continues to exert
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A note on marketing the future
With this being the last Journal of Strategic Marketing newsletter for 2021 – we’ll be back at the end of January 2022 – it is an appropriate time to detail the exciting changes
A note on marketing the future Read More »
