Misleading claims are not limited to outright falsehoods but may also come about because of omission, ambiguity, inaccuracy, exaggeration or the overall impression created by an advertisement.
Compliance is not a marketing strategy; trust is – just ask the ARB Read More »
This year’s Excellence Awards once again affirmed the calibre of talent, leadership and innovation shaping Africa’s marketing and supply chain professions
Proudly South African’s recognition at the IMM Institute Excellence Awards 2025 encompassed something far more significant than creativity or reach: the ability to transform marketing into a force that shapes behaviour, influences economies, and delivers real-world outcomes.
The IMM Institute will host its annual Gala Dinner on 8 May 2026, recognising outstanding achievement across marketing, supply chain management and business leadership at the prestigious IMM Institute Excellence Awards. Modern Marketing is a proud media partner.
What happens when 413,793 stolen chocolate bars become the most talked-about brand moment of the year?
Africa’s marketing and supply chain sectors shift fast. Professionals need strong networks to stay informed and ready for new steps. This blog shows why networking shapes your future, how it influences career growth, and why communities like the IMM Institute matter for marketing and supply chain practitioners across Africa.
Pantone selected Cloud Dancer, a white, as its 2026 Colour of the Year. What does this choice mean for marketing, brand design, and consumer psychology?
What the Pantone 2026 Colour of the Year means for marketing psychology Read More »
2025 is a turning point for supply chains. This blog breaks down how AI, data, sustainability, and geopolitical pressures are shaping logistics. Learn what students and professionals need to know to stay prepared.
Top supply chain trends defining 2025: What students and professionals must know Read More »
In 2025, the IMM Institute hosted events, shared insights and recognised top talent across Africa. Here’s what happened and what’s coming in 2026.
2025 at the IMM Institute: A year of excellence, connection and career growth Read More »
Behind every new outfit lies a global network of materials, transport, and choices. Explore how technology, logistics, and consumer behaviour are helping fashion go green and why the next generation of supply-chain professionals will lead the change.
Behind the seams: Can fashion’s supply chains go green? Read More »
