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Starting a supply chain business: essential strategies for success

Entrepreneurship /

Starting a supply chain business requires more than just a great idea—it demands strategic planning, financial foresight, and technological integration. From finding your niche and securing funding to leveraging the latest logistics technology, this guide walks you through the essential steps to build a scalable and competitive supply chain business. Learn how to optimise operations, manage risks, and stay ahead of market trends in this dynamic industry.

Starting a supply chain business: essential strategies for success Read More »

Marketing Tips for Entrepreneurs: Smart Strategies for Business Growth

Entrepreneurship /

Marketing is the backbone of business success, but where do you start? In this guide, we share essential marketing tips for entrepreneurs, from defining your unique value proposition to leveraging digital tools like SEO and content marketing. Learn how to attract the right audience, maximise your budget, and build lasting customer relationships. Ready to take your business to the next level? Let’s dive in!

Marketing Tips for Entrepreneurs: Smart Strategies for Business Growth Read More »

Decentralised autonomous organisations: hype or future of business?

Entrepreneurship /

Decentralised Autonomous Organisations (DAOs) have been making waves, promising transparency, democracy, and efficiency in governance. But do they truly have the potential to replace traditional business structures? From legal uncertainties to governance challenges, we break down the reality of DAOs and where they are likely to thrive. Read on to discover if DAOs are the future—or just another hype cycle.

Decentralised autonomous organisations: hype or future of business? Read More »

Office or no office – that is the question. Will remote working continue in 2025?

Entrepreneurship /

Despite the pandemic becoming a distant memory, we are still seeing its impact. For one, it fundamentally altered when, and most importantly where, we work. Almost overnight, companies transitioned from bustling offices to remote environments and virtual setups, sparking global experiments in remote work. Now, as 2025 arrives, what space does remote work still hold? Are we going to be required to head back to the office en masse? Here’s our take.

Office or no office – that is the question. Will remote working continue in 2025? Read More »

Identifying red flags in your business culture could improve your bottom line

Psychology /

Did you know that toxic work cultures cost companies billions annually in lost productivity and high turnover? A company’s culture is the shared beliefs, values, and practices that define its personality or ethos. It is the heart of the organisation and the attitudes and work ethic of the people who work there. Many of us know all about and may have experienced the impact of a toxic work culture. As a business owner or manager, you should be looking out for signs that your company’s culture is turning sour and look to take action before it all goes south.

Identifying red flags in your business culture could improve your bottom line Read More »

Are you made for this? Should you start a small business in 2025?

Entrepreneurship /

Have you thought of starting your own business before? This might just be the year you should. A recent article by Forbes Magazine says that 2025 is the year of the entrepreneur and we think they are right. This year breathes life into the business landscape and is being ushered in by advancements in technology and AI, changing workforce trends, and increased support for small businesses.

Are you made for this? Should you start a small business in 2025? Read More »

Brand Equity: What is it really?

Brand equity, Brand value, Brands, Customer loyalty, Marketing /

Comprehending and crafting brand equity is vital for every business intending to make it big and expand. This blog will define brand equity, the parts that make it up, and its important role in any branding project. As a strategic branding coach or simply a branding aficionado looking to learn more about the subject, the online short course on Strategic Brand Management by the IMM Institute is one of the best and explains how making brand equity take centre stage in your brand strategy can result in business success.

Brand Equity: What is it really? Read More »

Brands Who Cheated the Fundamentals: Biggest Brand Fails of 2024

Brands, Fail, Marketing, Trust /

In the year 2024, many big and popular brands have come under fire owing to expensive blunders that they committed themselves to. Insensitive messaging and disregard for privacy highlighted a failure to follow basic marketing principles. These mistakes served as a clear warning of the serious damage that can occur to a brand’s reputation when it strays from fundamental values. Today, where consumer trust is fragile and digital backlash swift, these brand failures offer valuable insights into the importance of consistency, transparency, and customer-centricity.

Brands Who Cheated the Fundamentals: Biggest Brand Fails of 2024 Read More »

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