The Psychology of Marketing
Do you know that psychology plays a big part in marketing? Read this blog to find out more.
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Leveraging Instagram Threads for Effective Social Media Marketing Campaigns
When Instagram Threads burst onto the social media scene back in early July 2023, it seemed primed to shake up the world of text-based apps, possibly giving X (previously known as Twitter) a run for its money. With an impressive start, gathering over 100 million sign-ups within the first week, it looked like the next big thing.
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Are Hashtags Still Relevant in Social Media Marketing?
There is an ongoing debate on social media about the effectiveness of hashtags. Hashtags, which were once heralded as the ultimate achievement in discoverability and engagement, are currently being scrutinised due to allegations of oversaturation and algorithm changes. Nevertheless, despite the scepticism, many continue to support the ongoing usefulness of hashtags to increase the reach
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TikTok Revamps Creator Monetisation Programme in Push for Longer-Form Content
Marketing strategies and campaigns need to be targeted to an audience, and marketers need to know how to target African audiences.
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Unveiling the Dynamic Landscape of Marketing in Africa: Strategies for Success
Marketing strategies and campaigns need to be targeted to an audience, and marketers need to know how to target African audiences.
Unveiling the Dynamic Landscape of Marketing in Africa: Strategies for Success Read More »
Subliminal Messaging: Does it Really Work in Modern Marketing?
Let’s explore the use of subliminal messaging to sway decisions and actions of consumers in modern marketing strategies.
Subliminal Messaging: Does it Really Work in Modern Marketing? Read More »
Peach Fuzz Takes the Spotlight as Pantone Colour of 2024
Did you know that Peach Fuzz is the Pantone Colour for 2024?
Peach Fuzz Takes the Spotlight as Pantone Colour of 2024 Read More »
Ephemeral Marketing: Leveraging the Power of Temporary Content for Long-Term Engagement
Discover the evolution of marketing with ephemeral tactics. Learn how content disappearing in 24 hours offers unique engagement opportunities and meaningful connections.
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Case Study: Unveiling Brands Set to Dominate in 2024
As we forge ahead into 2024, the retail industry is witnessing a profound transformation driven by technological advancements and changing consumer behaviours. In this blog, we will explore the latest trends shaping the retail sector and delve into the technologies that are revolutionising retail management.
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Navigating the Currents: Unveiling Key Trends in the World of Marketing in 2024 so far
The marketing scene of 2024 is already in flux, marked by technological leaps, changing consumer habits, and fresh trends. To stay on top, marketers must grasp and adjust to these shifts. In this blog, we dive into the main trends shaping the marketing world this year.
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