Business

Marketing–in–a–downturn–South–Africa

Surviving the slow season: Smart strategies for small businesses in winter

Small business winter blues? Not anymore. The colder months can bring slower sales and tighter spending, but they also offer a golden opportunity to refocus, rebrand, and reconnect. From keeping your cash flow warm with winter bundles to sparking customer engagement with seasonal campaigns, this guide shares smart, practical ideas to help your business not just survive, but grow, during the winter slowdown.

Surviving the slow season: Smart strategies for small businesses in winter Read More »

Empathetic–leadership–in–the–workplace

Managing with empathy: Why soft skills are hard business assets

It’s the human touch that gives business management its true edge. This blog explores why empathy, emotional intelligence, and soft skills are becoming core drivers of leadership success, especially in South Africa’s diverse business landscape. From improving collaboration to retaining talent and building inclusive cultures, find out why managing with empathy is not just a nice-to-have, but a critical strategy for modern managers.

Managing with empathy: Why soft skills are hard business assets Read More »