January 3, 2024 - IMM Institute

The Winners and Losers of Black Friday 2023: Key Takeaways

As Black Friday 2023 unfolded, consumers embarked on a frenzy of shopping, eager to snag the best deals of the season. The retail landscape experienced its annual transformation, with both winners and losers emerging from the chaos. In this post, we delve into the key takeaways from Black Friday 2023, exploring the trends, the standout deals, and the businesses that either soared to new heights or faced setbacks.

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NetZero: An Industry Realising Their Environmental Responsibilities

In an era where climate change and environmental sustainability are at the forefront of global concerns, industries are taking a closer look at their practices to align with responsible environmental stewardship. One notable initiative gaining momentum is the concept of NetZero, a commitment by businesses to balance the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. This commitment signals a significant shift in industries acknowledging and acting upon their environmental responsibilities.

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Brand Storytelling: Increasing brand visibility

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

One approach gaining attention in the digital marketing landscape is the practice of narrative building around a brand. With consumers becoming more discerning and having higher expectations, brands are recognising the significance of establishing a profound connection with their audience. Step into the domain of brand storytelling – a potent tool that not only captures attention but also leaves a persistent imprint on consumers, ultimately contributing to heightened brand exposure.

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2023 Trend Summary: Successes and Lessons

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

As the new year rolls in, it’s a perfect time to reflect on the dynamic landscape of digital marketing and business strategies. Last year was marked by notable successes and valuable lessons, offering a comprehensive trend analysis that will shape the way we approach digital marketing this year.

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