The Psychology of Marketing
Do you know that psychology plays a big part in marketing? Read this blog to find out more.
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May 9, 2024
Leveraging Instagram Threads for Effective Social Media Marketing Campaigns
When Instagram Threads burst onto the social media scene back in early July 2023, it seemed primed to shake up the world of text-based apps, possibly giving X (previously known as Twitter) a run for its money. With an impressive start, gathering over 100 million sign-ups within the first week, it looked like the next big thing.
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Are Hashtags Still Relevant in Social Media Marketing?
There is an ongoing debate on social media about the effectiveness of hashtags. Hashtags, which were once heralded as the ultimate achievement in discoverability and engagement, are currently being scrutinised due to allegations of oversaturation and algorithm changes. Nevertheless, despite the scepticism, many continue to support the ongoing usefulness of hashtags to increase the reach
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TikTok Revamps Creator Monetisation Programme in Push for Longer-Form Content
Marketing strategies and campaigns need to be targeted to an audience, and marketers need to know how to target African audiences.
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