The Psychology of Marketing
Do you know that psychology plays a big part in marketing? Read this blog to find out more.
The Psychology of Marketing Read More »
Do you know that psychology plays a big part in marketing? Read this blog to find out more.
The Psychology of Marketing Read More »
When Instagram Threads burst onto the social media scene back in early July 2023, it seemed primed to shake up the world of text-based apps, possibly giving X (previously known as Twitter) a run for its money. With an impressive start, gathering over 100 million sign-ups within the first week, it looked like the next big thing.
Leveraging Instagram Threads for Effective Social Media Marketing Campaigns Read More »
There is an ongoing debate on social media about the effectiveness of hashtags. Hashtags, which were once heralded as the ultimate achievement in discoverability and engagement, are currently being scrutinised
Are Hashtags Still Relevant in Social Media Marketing? Read More »
Marketing strategies and campaigns need to be targeted to an audience, and marketers need to know how to target African audiences.
TikTok Revamps Creator Monetisation Programme in Push for Longer-Form Content Read More »