June 4, 2024 - IMM Institute

Boost Your Brand’s Reach: Leveraging User-Generated Content on Social Media

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Brands trying to increase their reach and engagement on social media may find that utilising
user-generated content changes everything. Through the examination of successful campaigns that leverage the potency of genuine user material, brands can acquire insightful tactics to incorporate into their own promotional endeavours. This article will explore the value of user-generated content and provide advice and ideas on how companies can use this strategy to improve their social media presence and build relationships with their target audience.

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Mastering the Art of Tailored Marketing: Reaching Baby Boomers to Gen Z

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Marketers need to take a nuanced approach when interacting with different age groups, such as Gen Z and Baby Boomers. For this reason, becoming an expert in customised marketing is essential. Understanding the unique interests, values, and communication styles of each group is essential when it comes to crafting messages that effectively resonate. In this blog, we will examine marketing strategies for each generation, including advice on how to adapt marketing tactics for Gen Z, Millennials, Gen X, and Baby Boomers. By customising your marketing tactics for each group, you can boost participation and see noteworthy results.

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Maximising Ecommerce Revenue: The Power of Email, SMS, and Push Notifications in South Africa

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Maximising ecommerce revenue in South Africa is a strategic endeavour that leverages the power of email, SMS, and push notifications. According to an Omnisend study, deploying automated, action-triggered messaging can greatly increase conversion rates; the benefits are especially noticeable in industries like Pets & Animals and Smoking & Vaping. This article examines useful advice for improving multichannel marketing tactics to promote revenue growth in light of these findings. The IMM Institute offers a course titled “World of Marketing – With AI” for people who are interested in learning more about the field of artificial intelligence and marketing. This course provides students with cutting-edge insights and revolutionary uses of AI in contemporary marketing.

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The Power of Blended Marketing Strategies: Embracing Traditional and Digital Tactics

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Combining traditional and digital marketing techniques has proved to be a powerful way to reach a variety of consumers and maximise impact. Even though online marketing strategies currently rule the roost, tangible marketing materials like business cards and pole fliers continue to have a lasting impact. Marketers may maximise lead generation and conversion rates, encourage inclusivity, and expand their reach by skilfully combining the advantages of traditional and digital tactics. The IMM Institute’s Marketing Mix Strategy course provide a thorough framework for developing profitable marketing plans that connect with customers in a dynamic market.

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