July 9, 2024 - IMM Institute

Transforming Warehousing: An Introduction to Smart Warehouses and Automated Storage Systems

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

The modern supply chain’s expanding needs and technical improvements are causing a huge transition in the warehousing industry. It is critical to integrate innovative warehousing technologies, including IoT, to gain a competitive edge and improve operational efficiency. The advantages of warehouse automation, and the upcoming developments that are expected to influence the industry will all be covered in this article.

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Nearshoring: A Game-Changer for Modern Supply Chain Management

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Nearshoring: A Game-Changer for Modern Supply Chain Management Before the COVID-19 pandemic, sourcing off-shore was common practice. But the pandemic brought enormous strain on supply chains across the globe, which

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How Weather Influences Consumer Behaviour: Insights for Marketers

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Consumer behaviour is impacted by the weather and marketers need to learn to adapt their marketing plans to this. Weather patterns can affect consumer attitudes and purchasing behaviour, therefore marketers need to adjust their approaches accordingly. In this blog, we will look at the intricate relationship between consumer behaviour and the weather as well as innovative weather-based marketing strategies and practical implementations.

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