December 4, 2024 - IMM Institute

Advertising on TikTok: Three Popular Marketing Gurus to Follow

Digital Marketing, Marketing, World of marketing / IMM Editor

The phenomenon of TikTok cannot be overlooked. The incorporation of this platform, whose active users exceed one billion in the world, has changed the modus operandi of addressing market audiences especially the young audiences. The short and entertaining focus by TikTok has got brands thinking of new ways to build up themselves through authenticity, creativity, originality and reach. For marketers, one has to understand the current trends and ad tactics of TikTok to keep up with the competition.

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Online Customer Relationships: 10 Common Mistakes and How to Fix Them

Digital Marketing, Marketing, World of marketing / IMM Editor

Did you know that 37% of customers say they won’t support a business due to a lack of a personalised experienced and poor customer relationship management? As online interactions become more central to the digital customer experience, nurturing strong, respectful relationships is crucial for building loyalty and long-term success. However, the digital realm and digital marketing also brings unique challenges, and even well-meaning professionals often make common mistakes in their approach.

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Retail operations: The Woolworths Cupcake controversy

Marketing, World of marketing / IMM Editor

In the retail world, decisions about pricing, product selection, and supplier choices can have far-reaching effects, especially when it comes to popular consumer items. A recent controversy involving Woolworths, a retail chain store in South Africa, highlighted the significance of these retail operations decisions. This time, the focus was on something unexpected: cupcakes. What started as a TikTok video quickly turned into a national debate about rising costs, consumer expectations, and how retail chains respond to customer feedback.

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Supply Chain and Logistics: How Does Your Coffee Get to Your Cup?

logistics, logistics course, Supply Chain / IMM Editor

Have you ever wondered how your coffee reaches your cup? From picking the coffee beans in remote farms to serving freshly brewed coffee on the kitchen table or at a café, a lot has happened to create your cup of coffee. Coffee’s journey across the continents is an entire industry in itself, which can be described as a perfect case of logistics and supply chain bringing the simple product to the people. To appreciate this complexity, one must be able to find their way around the knowledge or the system. These are some of the most valued capabilities which the Professional Certificate in Transport and Logistics course from the IMM Institute seeks to provide.

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