Marketing - IMM Institute

Blockchain Technology: Enhancing Transparency in Supply Chains and Building Trust in Marketing

Transparency can now be maintained with the revolutionary help of blockchain technology. Blockchain is revolutionising supply chain management and changing how marketers establish credibility with their target audience. It is no longer just a catchphrase. Blockchain promotes greater consumer connections, brand reputation, and transparency by enabling businesses to monitor and authenticate the origins of items. […]

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How to Build a Strong Social Media Presence for Small Businesses

The success of small companies is hinged on the establishment of a solid social media presence. But how do you establish a solid social media presence? It’s easy: apply strategic moves on social media platforms and connect with the audience. This blog will explore great ways to getting noticed online thereby making your business grow

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Why Are Marketers Slow to Adopt New Technology?

Marketing, Technology / IMM Editor

Marketers are at the forefront of innovation in a time when technology seems to be developing every day; they are constantly searching for new methods to engage their target audience. But even with this progressive mindset, many marketers are still sluggish to embrace new technology developments. Why then are marketers hesitant to use the newest technological tools, even if their jobs frequently require flexibility and creativity?

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Africa’s Top 3 Logistics Giants Driving Continental Growth

Africa, logistics, Marketing / IMM Editor

Africa is experiencing a revolution in the logistics industry as top logistics companies propel economic expansion throughout the continent.

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How Nostalgia Marketing Can Foster Unbreakable Brand Loyalty

Brand loyalty, Marketing, Nostalgia / IMM Editor

Marketers have been looking for new tips and tricks to stay relevant and engaging, and ironically, looking to the past has found its place as an answer.

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South Africa’s Iconic Brands: A Heritage of Excellence

Brands, Marketing / IMM Editor

New technologies, like the expansion of the internet and artificial intelligence, have given marketing the wings to change as drastically as it has in recent years. Many marketers and companies have had to adapt and change, but despite this, companies and brands that are older and more established have been able to not only survive

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Female-Oriented Brands: Success Stories and Lessons

Digital & Social Media Marketing, Marketing, Marketing Strategy, Skills Development / IMM Editor

Female-Oriented Brands: Success Stories and Lessons During Women’s Month, we express respect and appreciation for women’s leadership and the outstanding achievements they’ve showcased in society. Some female-oriented brands have designed promotions and campaigns to showcase their inspirational initiative and strength. Some brands have missed the mark and serve as a lesson in what not to

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The Importance of Using AI Responsibly and Ethically

AI Marketing, Digital & Social Media Marketing, Marketing, Marketing Strategy / IMM Editor

The marketing industry has been transformed by the use and benefits of Artificial Intelligence (AI). These uses and benefits may seem game-changing, but immense power also comes with great responsibility. It is impossible to overestimate the importance of ethical and responsible AI use as AI-driven marketing strategies become more common within the marketing industry. This blog will explore and expand on why ethical AI use in marketing is so important.

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Navigating the Currents: Unveiling Key Trends in the World of Marketing in 2024 so far

Digital & Social Media Marketing, Marketing, Marketing Strategy, Social Media Marketing, World of marketing / IMM Editor

The marketing scene of 2024 is already in flux, marked by technological leaps, changing consumer habits, and fresh trends. To stay on top, marketers must grasp and adjust to these shifts. In this blog, we dive into the main trends shaping the marketing world this year.

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