May 5, 2025

The Rise of the Side Hustle Generation: Redefining Work and Marketing

Welcome to the era of the Side Hustle Generation where 9-to-5 is optional and multi-hyphenate careers are the norm. From freelance gigs to fashion reels, South Africans are leading a work revolution fuelled by creativity, autonomy, and AI-driven tools. In this blog, we unpack why this shift matters, not just to the workforce, but to marketers aiming to connect with a generation that craves meaning, flexibility, and purpose-driven brands.

The Rise of the Side Hustle Generation: Redefining Work and Marketing Read More »

Why AI won’t kill the CEO role — but it will rewrite it

Leadership, Responsible AI, Technology / IMM Editor

The CEO isn’t dead, but AI is coming for the corner office. As algorithms evolve from tools to decision-makers, we ask: can intelligent systems lead companies better than humans? This thought-provoking read explores the emerging partnership between CEO and AI, and why the future of leadership might be more human than ever.

Why AI won’t kill the CEO role — but it will rewrite it Read More »

How to Future-Proof Your Supply Chain for Gen Z Demands

Supply Chain / IMM Editor

Forget outdated logistics models, Gen Z is rewriting the supply chain playbook. If your business isn’t embracing ethics, speed, transparency, and sustainability, you’re not just falling behind; you’re being left out entirely. This blog explores how to build a supply chain Gen-Z consumers will support, with actionable steps on everything from blockchain traceability to eco-friendly logistics. Ready to Gen Z-proof your strategy?

How to Future-Proof Your Supply Chain for Gen Z Demands Read More »

Ditch the boardroom: Why traditional leadership styles are failing

Leadership / IMM Editor

Once seen as the gold standard, traditional leadership is losing its grip in the age of digital transformation and employee empowerment. Today’s workforce craves collaboration, purpose, and psychological safety, not hierarchy. This blog unpacks why rigid, top-down leadership styles are falling short and what’s replacing them. Spoiler: it’s less about control and more about co-creation.

Ditch the boardroom: Why traditional leadership styles are failing Read More »

The Rise of the Side Hustle Generation: Redefining Work and Marketing

Why AI won’t kill the CEO role — but it will rewrite it

How to Future-Proof Your Supply Chain for Gen Z Demands

Ditch the boardroom: Why traditional leadership styles are failing

Useful links

Contact Us

Find Us On