Contact Us Contact Us Marketing is more than advertising. It’s the heartbeat of every successful business. This course gives you a well-rounded introduction to the marketing world, from understanding the external forces that influence customer behaviour, to crafting a product and promotion strategythat connects. Understand Buyer Behaviour Craft Competitive Strategies Apply the Marketing Mix Build […]
Fundamentals of Marketing Read More »
As temperatures drop, South Africa’s logistics industry faces unique seasonal pressures, from weather-induced road hazards to slower turnaround times at key ports. In this article, we unpack how winter logistics challenges impact everything from retail delivery schedules to national supply chain efficiency, and what businesses can do to stay ahead of the chill.
Winter logistics: How cold weather impacts South Africa’s supply chains Read More »
Small business winter blues? Not anymore. The colder months can bring slower sales and tighter spending, but they also offer a golden opportunity to refocus, rebrand, and reconnect. From keeping your cash flow warm with winter bundles to sparking customer engagement with seasonal campaigns, this guide shares smart, practical ideas to help your business not just survive, but grow, during the winter slowdown.
Surviving the slow season: Smart strategies for small businesses in winter Read More »
When the economy dips, brand marketing shouldn’t disappear. In a high-cost climate like South Africa’s, marketers need to adapt, not retreat. This guide explores how to maintain relevance through empathetic messaging, local insights, customer loyalty, and purpose-led strategies. Learn how to future-proof your brand by staying human, agile, and visible, even when budgets are tight.
Marketing in a downturn: How brands can stay relevant in a tough economy Read More »
It’s the human touch that gives business management its true edge. This blog explores why empathy, emotional intelligence, and soft skills are becoming core drivers of leadership success, especially in South Africa’s diverse business landscape. From improving collaboration to retaining talent and building inclusive cultures, find out why managing with empathy is not just a nice-to-have, but a critical strategy for modern managers.
Managing with empathy: Why soft skills are hard business assets Read More »
