Advertising on TikTok: Three Popular Marketing Gurus to Follow

IMM Editor
December 4, 2024
11:45 am
Digital Marketing, Marketing, World of marketing

The phenomenon of TikTok cannot be overlooked. The incorporation of this platform, whose active users exceed one billion in the world, has changed the modus operandi of addressing market audiences especially the young audiences. The short and entertaining focus by TikTok has got brands thinking of new ways to build up themselves through authenticity, creativity, originality and reach. For marketers, one has to understand the current trends and ad tactics of TikTok to keep up with the competition.

This blog will focus on three marketing influencers on TikTok, who are leaders in their field. By following their journeys and advice, marketers can learn and tweak their marketing strategies to resonate and captivate their target audiences.

Influencer #1: NoGood

NoGood / Source: @nogood.io/ https://www.facebook.com/nogood.io/

Who They Are: NoGood is a collective of marketing experts who cover an impressive range of topics on their TikTok account. Their team’s diverse backgrounds provide viewers with well-rounded perspectives on brand marketing, growth hacking, and digital trends.

What They Share: NoGood’s TikTok account covers everything from growth strategies for different industries to humorous takes on corporate life. They dive deep into case studies like “4 Growth Strategies for Beauty Brands,” while also offering lighter content that resonates with anyone in the industry, such as “Things my millennial managers have said in Slack this week.”

Why Follow Them: NoGood’s multi-voice approach keeps the content fresh and offers perspectives on both traditional and experimental strategies. Marketers will appreciate the varied advice that addresses multiple angles, from creative ideation to tactical ad execution, making it a must-follow for any brand looking to thrive on TikTok.

Influencer #2: Iamdulma

Iamdulma / Source: @iamdulma/ https://www.instagram.com/p/CiAn3bWPHIs/

Who She Is Known as the “Professor of TikTok B-School,” Dulma has built a platform with over 75,000 followers. Her background includes working at Google and studying at Brown University, lending her insights credibility in the digital marketing world.

What She Shares: Dulma focuses on direct-to-consumer (DTC) and e-commerce brands, evaluating their successes and missteps. She’s known for deep-diving into branding and campaign strategy, offering actionable tips for building an audience on social platforms. Her insights can be invaluable for those managing or marketing DTC brands.

Why Follow Her: Dulma’s experience in major tech and her sharp focus on e-commerce make her a trusted voice for marketers looking to optimise their TikTok marketing strategies. She provides a practical, educational perspective on what makes a brand stand out on social media, making her a valuable resource for marketers in competitive spaces.

Influencer #3: Tallneil

Tallneil / Source: @tallneil/ https://x.com/tallneil

Who He Is: Tallneil is a brand designer and marketing expert with a knack for translating complex branding concepts into engaging, digestible TikToks. His videos cater to a wide range of marketers, from beginners to seasoned professionals.

What He Shares: On his channel, Tallneil explores topics like franchise costs, brand aesthetics, and even product packaging. Videos such as his analysis of luxury champagne packaging show marketers how design elements influence customer perceptions and brand identity.

Why Follow Him: Tallneil’s content goes beyond surface-level marketing advice, providing nuanced insights into branding’s role in consumer psychology. For marketers wanting to refine their brand’s look and feel on TikTok, he offers a wealth of ideas to make content visually captivating and aligned with brand goals.

How to Leverage These Gurus’ Insights for Your Brand

Following these experts is only the beginning. Here’s how you can apply their insights for your TikTok marketing success:

Put Their Tips into Practice: Start by applying their strategies to your campaigns, such as NoGood’s growth hacking tips, Dulma’s DTC strategies, or Tallneil’s visual design advice. Test these ideas in real-time with your content, TikTok ads, and engagement techniques.
Stay Updated on Trends: Social media evolves quickly. Regularly check these influencers’ accounts for updates on the latest TikTok features and shifts in audience preferences. Staying informed will help keep your content relevant.
Experiment and Measure Results: Experimentation is key to discovering what resonates with your target audience. Track performance metrics to gauge which strategies improve engagement, brand visibility, and conversions.

Conclusion: Start Growing Your Brand on TikTok

To be at the forefront of TikTok marketing and TikTok ads, one must be a constant learner, an experimenter, and be up to speed with strategic changes. Interestingly, it is not only engaging in such marketing practices that provides actionable insights but also about following these mentioned marketing gurus so as to remain relevant in this ever-dynamic digital marketing space. You will, therefore, be able to craft impressive strategies to promote your brand using TikTok marketing as well as their many other platforms.

Prepared to grow your TikTok marketing and TikTok ads skills to a new dimension? Enrol for the Advertising on TikTok 1-day course and learn from leading industry practitioners. Get into the space and rebrand your brand’s online presence on the TikTok platform with this TikTok marketing certificate right now!

Online Customer Relationships: 10 Common Mistakes and How to Fix Them

Did you know that 37% of customers say they won’t support a business due to a lack of a personalised experienced and poor customer relationship management? As online interactions become more central to the digital customer experience, nurturing strong, respectful relationships is crucial for building loyalty and long-term success. However, the digital realm and digital marketing also brings unique challenges, and even well-meaning professionals often make common mistakes in their approach.

Retail operations: The Woolworths Cupcake controversy

In the retail world, decisions about pricing, product selection, and supplier choices can have far-reaching effects, especially when it comes to popular consumer items. A recent controversy involving Woolworths, a retail chain store in South Africa, highlighted the significance of these retail operations decisions. This time, the focus was on something unexpected: cupcakes. What started as a TikTok video quickly turned into a national debate about rising costs, consumer expectations, and how retail chains respond to customer feedback.

Supply Chain and Logistics: How Does Your Coffee Get to Your Cup?

Have you ever wondered how your coffee reaches your cup? From picking the coffee beans in remote farms to serving freshly brewed coffee on the kitchen table or at a café, a lot has happened to create your cup of coffee. Coffee’s journey across the continents is an entire industry in itself, which can be described as a perfect case of logistics and supply chain bringing the simple product to the people. To appreciate this complexity, one must be able to find their way around the knowledge or the system. These are some of the most valued capabilities which the Professional Certificate in Transport and Logistics course from the IMM Institute seeks to provide.

How Supply Chain Resilience Can Safeguard Your Business in Times of Crisis

Disruptions in the business environment affect all organisations, and businesses need to be prepared to manage challenges that could impact their supply chains. For companies that aim to protect their operations, maintain customer confidence, and secure their market position, building a resilient supply chain strategy is essential. This blog explores supply chain resilience, its importance for businesses, and how to enhance your supply chains. We will also discuss how IMM Institute’s Professional Certificate in Transport and Logistics can provide valuable knowledge for implementing these strategies.

The Psychology of Colour in Marketing: How Colours Influence Consumer Behaviour

Marketing is more than simply adding visual elements to adverts because the selection of colour also has a psychological impact on consumer behaviour, perceptions and even loyalty towards a brand. For marketers and creatives, it is very important to know how to make the most of the use of colour and its psychological effects.

Why Authenticity in Marketing is Key to Building Trust

Customers are looking for brands they can trust more and more. But why is that? Is it their need and want for connection? What, however, is authentic marketing, and how does it help build loyalty and trust which consumers seek? Here we will explore how the principles and practical tips of honesty and transparency in your marketing strategy can make a difference.