Advertising on TikTok: Three Popular Marketing Gurus to Follow

IMM Editor
December 4, 2024
11:45 am
Digital Marketing, Marketing, World of marketing

The phenomenon of TikTok cannot be overlooked. The incorporation of this platform, whose active users exceed one billion in the world, has changed the modus operandi of addressing market audiences especially the young audiences. The short and entertaining focus by TikTok has got brands thinking of new ways to build up themselves through authenticity, creativity, originality and reach. For marketers, one has to understand the current trends and ad tactics of TikTok to keep up with the competition.

This blog will focus on three marketing influencers on TikTok, who are leaders in their field. By following their journeys and advice, marketers can learn and tweak their marketing strategies to resonate and captivate their target audiences.

Influencer #1: NoGood

NoGood / Source: @nogood.io/ https://www.facebook.com/nogood.io/

Who They Are: NoGood is a collective of marketing experts who cover an impressive range of topics on their TikTok account. Their team’s diverse backgrounds provide viewers with well-rounded perspectives on brand marketing, growth hacking, and digital trends.

What They Share: NoGood’s TikTok account covers everything from growth strategies for different industries to humorous takes on corporate life. They dive deep into case studies like “4 Growth Strategies for Beauty Brands,” while also offering lighter content that resonates with anyone in the industry, such as “Things my millennial managers have said in Slack this week.”

Why Follow Them: NoGood’s multi-voice approach keeps the content fresh and offers perspectives on both traditional and experimental strategies. Marketers will appreciate the varied advice that addresses multiple angles, from creative ideation to tactical ad execution, making it a must-follow for any brand looking to thrive on TikTok.

Influencer #2: Iamdulma

Iamdulma / Source: @iamdulma/ https://www.instagram.com/p/CiAn3bWPHIs/

Who She Is Known as the “Professor of TikTok B-School,” Dulma has built a platform with over 75,000 followers. Her background includes working at Google and studying at Brown University, lending her insights credibility in the digital marketing world.

What She Shares: Dulma focuses on direct-to-consumer (DTC) and e-commerce brands, evaluating their successes and missteps. She’s known for deep-diving into branding and campaign strategy, offering actionable tips for building an audience on social platforms. Her insights can be invaluable for those managing or marketing DTC brands.

Why Follow Her: Dulma’s experience in major tech and her sharp focus on e-commerce make her a trusted voice for marketers looking to optimise their TikTok marketing strategies. She provides a practical, educational perspective on what makes a brand stand out on social media, making her a valuable resource for marketers in competitive spaces.

Influencer #3: Tallneil

Tallneil / Source: @tallneil/ https://x.com/tallneil

Who He Is: Tallneil is a brand designer and marketing expert with a knack for translating complex branding concepts into engaging, digestible TikToks. His videos cater to a wide range of marketers, from beginners to seasoned professionals.

What He Shares: On his channel, Tallneil explores topics like franchise costs, brand aesthetics, and even product packaging. Videos such as his analysis of luxury champagne packaging show marketers how design elements influence customer perceptions and brand identity.

Why Follow Him: Tallneil’s content goes beyond surface-level marketing advice, providing nuanced insights into branding’s role in consumer psychology. For marketers wanting to refine their brand’s look and feel on TikTok, he offers a wealth of ideas to make content visually captivating and aligned with brand goals.

How to Leverage These Gurus’ Insights for Your Brand

Following these experts is only the beginning. Here’s how you can apply their insights for your TikTok marketing success:

Put Their Tips into Practice: Start by applying their strategies to your campaigns, such as NoGood’s growth hacking tips, Dulma’s DTC strategies, or Tallneil’s visual design advice. Test these ideas in real-time with your content, TikTok ads, and engagement techniques.
Stay Updated on Trends: Social media evolves quickly. Regularly check these influencers’ accounts for updates on the latest TikTok features and shifts in audience preferences. Staying informed will help keep your content relevant.
Experiment and Measure Results: Experimentation is key to discovering what resonates with your target audience. Track performance metrics to gauge which strategies improve engagement, brand visibility, and conversions.

Conclusion: Start Growing Your Brand on TikTok

To be at the forefront of TikTok marketing and TikTok ads, one must be a constant learner, an experimenter, and be up to speed with strategic changes. Interestingly, it is not only engaging in such marketing practices that provides actionable insights but also about following these mentioned marketing gurus so as to remain relevant in this ever-dynamic digital marketing space. You will, therefore, be able to craft impressive strategies to promote your brand using TikTok marketing as well as their many other platforms.

Prepared to grow your TikTok marketing and TikTok ads skills to a new dimension? Enrol for the Advertising on TikTok 1-day course and learn from leading industry practitioners. Get into the space and rebrand your brand’s online presence on the TikTok platform with this TikTok marketing certificate right now!

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