IMM Editor, Author at IMM Institute

Advertising on TikTok: Three Popular Marketing Gurus to Follow

Digital Marketing, Marketing, World of marketing / IMM Editor

The phenomenon of TikTok cannot be overlooked. The incorporation of this platform, whose active users exceed one billion in the world, has changed the modus operandi of addressing market audiences especially the young audiences. The short and entertaining focus by TikTok has got brands thinking of new ways to build up themselves through authenticity, creativity, originality and reach. For marketers, one has to understand the current trends and ad tactics of TikTok to keep up with the competition.

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Online Customer Relationships: 10 Common Mistakes and How to Fix Them

Digital Marketing, Marketing, World of marketing / IMM Editor

Did you know that 37% of customers say they won’t support a business due to a lack of a personalised experienced and poor customer relationship management? As online interactions become more central to the digital customer experience, nurturing strong, respectful relationships is crucial for building loyalty and long-term success. However, the digital realm and digital marketing also brings unique challenges, and even well-meaning professionals often make common mistakes in their approach.

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Retail operations: The Woolworths Cupcake controversy

Marketing, World of marketing / IMM Editor

In the retail world, decisions about pricing, product selection, and supplier choices can have far-reaching effects, especially when it comes to popular consumer items. A recent controversy involving Woolworths, a retail chain store in South Africa, highlighted the significance of these retail operations decisions. This time, the focus was on something unexpected: cupcakes. What started as a TikTok video quickly turned into a national debate about rising costs, consumer expectations, and how retail chains respond to customer feedback.

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Supply Chain and Logistics: How Does Your Coffee Get to Your Cup?

logistics, logistics course, Supply Chain / IMM Editor

Have you ever wondered how your coffee reaches your cup? From picking the coffee beans in remote farms to serving freshly brewed coffee on the kitchen table or at a café, a lot has happened to create your cup of coffee. Coffee’s journey across the continents is an entire industry in itself, which can be described as a perfect case of logistics and supply chain bringing the simple product to the people. To appreciate this complexity, one must be able to find their way around the knowledge or the system. These are some of the most valued capabilities which the Professional Certificate in Transport and Logistics course from the IMM Institute seeks to provide.

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How Supply Chain Resilience Can Safeguard Your Business in Times of Crisis

logistics, Resilience, Supply Chain, Transportation / IMM Editor

Disruptions in the business environment affect all organisations, and businesses need to be prepared to manage challenges that could impact their supply chains. For companies that aim to protect their operations, maintain customer confidence, and secure their market position, building a resilient supply chain strategy is essential. This blog explores supply chain resilience, its importance for businesses, and how to enhance your supply chains. We will also discuss how IMM Institute’s Professional Certificate in Transport and Logistics can provide valuable knowledge for implementing these strategies.

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The Psychology of Colour in Marketing: How Colours Influence Consumer Behaviour

Brands, Colours, Marketing, Psychology, Social Media Marketing / IMM Editor

Marketing is more than simply adding visual elements to adverts because the selection of colour also has a psychological impact on consumer behaviour, perceptions and even loyalty towards a brand. For marketers and creatives, it is very important to know how to make the most of the use of colour and its psychological effects.

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Why Authenticity in Marketing is Key to Building Trust

Marketing, Social Media Marketing / IMM Editor

Customers are looking for brands they can trust more and more. But why is that? Is it their need and want for connection? What, however, is authentic marketing, and how does it help build loyalty and trust which consumers seek? Here we will explore how the principles and practical tips of honesty and transparency in your marketing strategy can make a difference.

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Blockchain Technology: Enhancing Transparency in Supply Chains and Building Trust in Marketing

Marketing, Supply Chain / IMM Editor

Transparency can now be maintained with the revolutionary help of blockchain technology. Blockchain is revolutionising supply chain management and changing how marketers establish credibility with their target audience. It is no longer just a catchphrase. Blockchain promotes greater consumer connections, brand reputation, and transparency by enabling businesses to monitor and authenticate the origins of items.

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How to Build a Strong Social Media Presence for Small Businesses

Digital & Social Media Marketing, Marketing, Social Media Marketing / IMM Editor

The success of small companies is hinged on the establishment of a solid social media presence. But how do you establish a solid social media presence? It’s easy: apply strategic moves on social media platforms and connect with the audience. This blog will explore great ways to getting noticed online thereby making your business grow

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Leading Projects Like a Pro: 5 Key Skills You Need

Project Management / IMM Editor

Great project managers aren’t born; rather, they are created via the acquisition of critical abilities that enable them to lead teams through difficulties, produce outcomes, and foster success. A team needs a great leader, and statistics prove this. It has been found that 79% of employees will resign if they feel that have not experienced the adequate appreciate from their managers. Gaining proficiency in project management can help you stand out as a dynamic leader, regardless of whether you’re overseeing daily operations or major initiatives. In this blog we explain why.

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