So, you have set some ambitious goals for your business this year, but what do they focus on? Are they heavily weighted towards marketing strategies, market share, growth metrics and profit margins? What if, this year, you shifted your focus to your most valuable investment – you!
Redefine your bottom line by focusing on you! Read More »
Despite the pandemic becoming a distant memory, we are still seeing its impact. For one, it fundamentally altered when, and most importantly where, we work. Almost overnight, companies transitioned from bustling offices to remote environments and virtual setups, sparking global experiments in remote work. Now, as 2025 arrives, what space does remote work still hold? Are we going to be required to head back to the office en masse? Here’s our take.
Office or no office – that is the question. Will remote working continue in 2025? Read More »
Did you know that toxic work cultures cost companies billions annually in lost productivity and high turnover? A company’s culture is the shared beliefs, values, and practices that define its personality or ethos. It is the heart of the organisation and the attitudes and work ethic of the people who work there. Many of us know all about and may have experienced the impact of a toxic work culture. As a business owner or manager, you should be looking out for signs that your company’s culture is turning sour and look to take action before it all goes south.
Identifying red flags in your business culture could improve your bottom line Read More »
Have you thought of starting your own business before? This might just be the year you should. A recent article by Forbes Magazine says that 2025 is the year of the entrepreneur and we think they are right. This year breathes life into the business landscape and is being ushered in by advancements in technology and AI, changing workforce trends, and increased support for small businesses.
Are you made for this? Should you start a small business in 2025? Read More »
Comprehending and crafting brand equity is vital for every business intending to make it big and expand. This blog will define brand equity, the parts that make it up, and its important role in any branding project. As a strategic branding coach or simply a branding aficionado looking to learn more about the subject, the online short course on Strategic Brand Management by the IMM Institute is one of the best and explains how making brand equity take centre stage in your brand strategy can result in business success.
Brand Equity: What is it really? Read More »
In the year 2024, many big and popular brands have come under fire owing to expensive blunders that they committed themselves to. Insensitive messaging and disregard for privacy highlighted a failure to follow basic marketing principles. These mistakes served as a clear warning of the serious damage that can occur to a brand’s reputation when it strays from fundamental values. Today, where consumer trust is fragile and digital backlash swift, these brand failures offer valuable insights into the importance of consistency, transparency, and customer-centricity.
Brands Who Cheated the Fundamentals: Biggest Brand Fails of 2024 Read More »
Digital marketing has changed quite a lot over the past few years, giving rise to the role of Search Engine Optimisation (SEO) as an integral part of any business aiming to enhance its online profile. Still, given the changes in search engine algorithms and the endless theories out there, one would find it rather difficult to separate SEO myths from SEO truths. In this blog, we will be looking at different realities and beliefs about SEO and give reasons why one cannot avoid using copywriting principles when writing for search engines. We refer to this practice as SEO copywriting. If you are looking to develop SEO writing skills, you should sign up for the SEO Copywriting course offered by IMM Institute.
Facts and Myths about SEO and Why Copywriting is Essential to the process Read More »
The emergence of artificial intelligence in marketing lays both opportunities and challenges. Although AI extends our ability to deliver personalised content and accurate forecasts, it also elicits moral dilemmas that are proving hard to overlook. As marketers, where do we need to curb our enthusiasm in the use of AI? In this blog, we’ll discuss the most important ethical issues in AI in marketing, the attitudes toward its advancement, and how to keep up with the changes in this subject.
The Ethics of AI in Marketing: Where Is the Line? Read More »
The phenomenon of TikTok cannot be overlooked. The incorporation of this platform, whose active users exceed one billion in the world, has changed the modus operandi of addressing market audiences especially the young audiences. The short and entertaining focus by TikTok has got brands thinking of new ways to build up themselves through authenticity, creativity, originality and reach. For marketers, one has to understand the current trends and ad tactics of TikTok to keep up with the competition.
Advertising on TikTok: Three Popular Marketing Gurus to Follow Read More »
Did you know that 37% of customers say they won’t support a business due to a lack of a personalised experienced and poor customer relationship management? As online interactions become more central to the digital customer experience, nurturing strong, respectful relationships is crucial for building loyalty and long-term success. However, the digital realm and digital marketing also brings unique challenges, and even well-meaning professionals often make common mistakes in their approach.
Online Customer Relationships: 10 Common Mistakes and How to Fix Them Read More »
