IMM Editor, Author at IMM Institute

Blockchain Technology: Enhancing Transparency in Supply Chains and Building Trust in Marketing

Transparency can now be maintained with the revolutionary help of blockchain technology. Blockchain is revolutionising supply chain management and changing how marketers establish credibility with their target audience. It is no longer just a catchphrase. Blockchain promotes greater consumer connections, brand reputation, and transparency by enabling businesses to monitor and authenticate the origins of items. […]

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How to Build a Strong Social Media Presence for Small Businesses

The success of small companies is hinged on the establishment of a solid social media presence. But how do you establish a solid social media presence? It’s easy: apply strategic moves on social media platforms and connect with the audience. This blog will explore great ways to getting noticed online thereby making your business grow

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Leading Projects Like a Pro: 5 Key Skills You Need

Project Management / IMM Editor

Great project managers aren’t born; rather, they are created via the acquisition of critical abilities that enable them to lead teams through difficulties, produce outcomes, and foster success. A team needs a great leader, and statistics prove this. It has been found that 79% of employees will resign if they feel that have not experienced the adequate appreciate from their managers. Gaining proficiency in project management can help you stand out as a dynamic leader, regardless of whether you’re overseeing daily operations or major initiatives. In this blog we explain why.

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Why Are Marketers Slow to Adopt New Technology?

Marketing, Technology / IMM Editor

Marketers are at the forefront of innovation in a time when technology seems to be developing every day; they are constantly searching for new methods to engage their target audience. But even with this progressive mindset, many marketers are still sluggish to embrace new technology developments. Why then are marketers hesitant to use the newest technological tools, even if their jobs frequently require flexibility and creativity?

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Africa’s Top 3 Logistics Giants Driving Continental Growth

Africa, logistics, Marketing / IMM Editor

Africa is experiencing a revolution in the logistics industry as top logistics companies propel economic expansion throughout the continent.

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How Nostalgia Marketing Can Foster Unbreakable Brand Loyalty

Brand loyalty, Marketing, Nostalgia / IMM Editor

Marketers have been looking for new tips and tricks to stay relevant and engaging, and ironically, looking to the past has found its place as an answer.

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South Africa’s Iconic Brands: A Heritage of Excellence

Brands, Marketing / IMM Editor

New technologies, like the expansion of the internet and artificial intelligence, have given marketing the wings to change as drastically as it has in recent years. Many marketers and companies have had to adapt and change, but despite this, companies and brands that are older and more established have been able to not only survive

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5 Ways Supply Chains Are Shaping the Environment for Better or Worse

environment, green, logistics, Supply Chain / IMM Editor

Although supply chains are essential to international trade, there is growing concern about how they affect the environment. Green logistics and sustainable methods are being adopted by businesses in response to the growing carbon footprint of interconnected production and distribution networks. This blog will examine five major ways that supply chains affect the environment, both

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Female-Oriented Brands: Success Stories and Lessons

Digital & Social Media Marketing, Marketing, Marketing Strategy, Skills Development / IMM Editor

Female-Oriented Brands: Success Stories and Lessons During Women’s Month, we express respect and appreciation for women’s leadership and the outstanding achievements they’ve showcased in society. Some female-oriented brands have designed promotions and campaigns to showcase their inspirational initiative and strength. Some brands have missed the mark and serve as a lesson in what not to

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How AI is Revolutionising Supply Chain and Marketing in 2024

AI Marketing, Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Digital marketing has undergone transformation showcasing various aspects of a product instead of the straightforward tactics seen in the pre-digital age. Leading this change is the integration of artificial intelligence (AI). To understand its impact on supply chain and marketing, we spoke with Isak Marias, CEO of AICA and Director at DigiTeams.

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