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The Rise of the Side Hustle Generation: Redefining Work and Marketing

Marketing /

Welcome to the era of the Side Hustle Generation where 9-to-5 is optional and multi-hyphenate careers are the norm. From freelance gigs to fashion reels, South Africans are leading a work revolution fuelled by creativity, autonomy, and AI-driven tools. In this blog, we unpack why this shift matters, not just to the workforce, but to marketers aiming to connect with a generation that craves meaning, flexibility, and purpose-driven brands.

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Why AI won’t kill the CEO role — but it will rewrite it

Leadership, Responsible AI, Technology /

The CEO isn’t dead, but AI is coming for the corner office. As algorithms evolve from tools to decision-makers, we ask: can intelligent systems lead companies better than humans? This thought-provoking read explores the emerging partnership between CEO and AI, and why the future of leadership might be more human than ever.

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How to Future-Proof Your Supply Chain for Gen Z Demands

Supply Chain /

Forget outdated logistics models, Gen Z is rewriting the supply chain playbook. If your business isn’t embracing ethics, speed, transparency, and sustainability, you’re not just falling behind; you’re being left out entirely. This blog explores how to build a supply chain Gen-Z consumers will support, with actionable steps on everything from blockchain traceability to eco-friendly logistics. Ready to Gen Z-proof your strategy?

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Ditch the boardroom: Why traditional leadership styles are failing

Leadership /

Once seen as the gold standard, traditional leadership is losing its grip in the age of digital transformation and employee empowerment. Today’s workforce craves collaboration, purpose, and psychological safety, not hierarchy. This blog unpacks why rigid, top-down leadership styles are falling short and what’s replacing them. Spoiler: it’s less about control and more about co-creation.

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Should-I-start-a-business-in-supply-chain

Starting a supply chain business: essential strategies for success

Entrepreneurship /

Starting a supply chain business requires more than just a great idea—it demands strategic planning, financial foresight, and technological integration. From finding your niche and securing funding to leveraging the latest logistics technology, this guide walks you through the essential steps to build a scalable and competitive supply chain business. Learn how to optimise operations, manage risks, and stay ahead of market trends in this dynamic industry.

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Marketing Tips for Entrepreneurs: Smart Strategies for Business Growth

Entrepreneurship /

Marketing is the backbone of business success, but where do you start? In this guide, we share essential marketing tips for entrepreneurs, from defining your unique value proposition to leveraging digital tools like SEO and content marketing. Learn how to attract the right audience, maximise your budget, and build lasting customer relationships. Ready to take your business to the next level? Let’s dive in!

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