IMM Editor - IMM Institute

Why Are Marketers Slow to Adopt New Technology?

Marketers are at the forefront of innovation in a time when technology seems to be developing every day; they are constantly searching for new methods to engage their target audience. But even with this progressive mindset, many marketers are still sluggish to embrace new technology developments. Why then are marketers hesitant to use the newest technological tools, even if their jobs frequently require flexibility and creativity?

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Africa’s Top 3 Logistics Giants Driving Continental Growth

Africa, logistics, Marketing / IMM Editor

Africa is experiencing a revolution in the logistics industry as top logistics companies propel economic expansion throughout the continent.

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How Nostalgia Marketing Can Foster Unbreakable Brand Loyalty

Brand loyalty, Marketing, Nostalgia / IMM Editor

Marketers have been looking for new tips and tricks to stay relevant and engaging, and ironically, looking to the past has found its place as an answer.

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South Africa’s Iconic Brands: A Heritage of Excellence

Brands, Marketing / IMM Editor

New technologies, like the expansion of the internet and artificial intelligence, have given marketing the wings to change as drastically as it has in recent years. Many marketers and companies have had to adapt and change, but despite this, companies and brands that are older and more established have been able to not only survive

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5 Ways Supply Chains Are Shaping the Environment for Better or Worse

environment, green, logistics, Supply Chain / IMM Editor

Although supply chains are essential to international trade, there is growing concern about how they affect the environment. Green logistics and sustainable methods are being adopted by businesses in response to the growing carbon footprint of interconnected production and distribution networks. This blog will examine five major ways that supply chains affect the environment, both

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Female-Oriented Brands: Success Stories and Lessons

Digital & Social Media Marketing, Marketing, Marketing Strategy, Skills Development / IMM Editor

Female-Oriented Brands: Success Stories and Lessons During Women’s Month, we express respect and appreciation for women’s leadership and the outstanding achievements they’ve showcased in society. Some female-oriented brands have designed promotions and campaigns to showcase their inspirational initiative and strength. Some brands have missed the mark and serve as a lesson in what not to

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How AI is Revolutionising Supply Chain and Marketing in 2024

AI Marketing, Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Digital marketing has undergone transformation showcasing various aspects of a product instead of the straightforward tactics seen in the pre-digital age. Leading this change is the integration of artificial intelligence (AI). To understand its impact on supply chain and marketing, we spoke with Isak Marias, CEO of AICA and Director at DigiTeams.

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The Importance of Using AI Responsibly and Ethically

AI Marketing, Digital & Social Media Marketing, Marketing, Marketing Strategy / IMM Editor

The marketing industry has been transformed by the use and benefits of Artificial Intelligence (AI). These uses and benefits may seem game-changing, but immense power also comes with great responsibility. It is impossible to overestimate the importance of ethical and responsible AI use as AI-driven marketing strategies become more common within the marketing industry. This blog will explore and expand on why ethical AI use in marketing is so important.

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Understanding Supply Chain Disruption in Today’s World

Supply Chain / IMM Editor

Supply chains have been affected by disruptions and conflicts that occur on a global level, like the ongoing Russia-Ukraine tensions and Israel-Palestine conflict. These tensions have led to food shortages, high energy prices and nearly all sectors are affected with respect to its trade balance at a global level. Continue reading this blog to understand

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Unlocking Customer Engagement: The Power of Gamification in Marketing

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Gamification has become one of the most effective ways to increase customer engagement and improve marketing. Gamification in marketing uses strategies like leader boards, rewards, tasks, and tracking progress to give customers experiences that are fun, engaging, and immersive. This strategy not only builds bonds between brands and customers, but also encourages long-term involvement and

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