IMM Editor, Author at IMM Institute

How Supply Chain Resilience Can Safeguard Your Business in Times of Crisis

logistics, Resilience, Supply Chain, Transportation / IMM Editor

Disruptions in the business environment affect all organisations, and businesses need to be prepared to manage challenges that could impact their supply chains. For companies that aim to protect their operations, maintain customer confidence, and secure their market position, building a resilient supply chain strategy is essential. This blog explores supply chain resilience, its importance for businesses, and how to enhance your supply chains. We will also discuss how IMM Institute’s Professional Certificate in Transport and Logistics can provide valuable knowledge for implementing these strategies.

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The Psychology of Colour in Marketing: How Colours Influence Consumer Behaviour

Brands, Colours, Marketing, Psychology, Social Media Marketing / IMM Editor

Marketing is more than simply adding visual elements to adverts because the selection of colour also has a psychological impact on consumer behaviour, perceptions and even loyalty towards a brand. For marketers and creatives, it is very important to know how to make the most of the use of colour and its psychological effects.

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Why Authenticity in Marketing is Key to Building Trust

Marketing, Social Media Marketing / IMM Editor

Customers are looking for brands they can trust more and more. But why is that? Is it their need and want for connection? What, however, is authentic marketing, and how does it help build loyalty and trust which consumers seek? Here we will explore how the principles and practical tips of honesty and transparency in your marketing strategy can make a difference.

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Blockchain Technology: Enhancing Transparency in Supply Chains and Building Trust in Marketing

Marketing, Supply Chain / IMM Editor

Transparency can now be maintained with the revolutionary help of blockchain technology. Blockchain is revolutionising supply chain management and changing how marketers establish credibility with their target audience. It is no longer just a catchphrase. Blockchain promotes greater consumer connections, brand reputation, and transparency by enabling businesses to monitor and authenticate the origins of items.

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How to Build a Strong Social Media Presence for Small Businesses

Digital & Social Media Marketing, Marketing, Social Media Marketing / IMM Editor

The success of small companies is hinged on the establishment of a solid social media presence. But how do you establish a solid social media presence? It’s easy: apply strategic moves on social media platforms and connect with the audience. This blog will explore great ways to getting noticed online thereby making your business grow

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Leading Projects Like a Pro: 5 Key Skills You Need

Project Management / IMM Editor

Great project managers aren’t born; rather, they are created via the acquisition of critical abilities that enable them to lead teams through difficulties, produce outcomes, and foster success. A team needs a great leader, and statistics prove this. It has been found that 79% of employees will resign if they feel that have not experienced the adequate appreciate from their managers. Gaining proficiency in project management can help you stand out as a dynamic leader, regardless of whether you’re overseeing daily operations or major initiatives. In this blog we explain why.

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Why Are Marketers Slow to Adopt New Technology?

Marketing, Technology / IMM Editor

Marketers are at the forefront of innovation in a time when technology seems to be developing every day; they are constantly searching for new methods to engage their target audience. But even with this progressive mindset, many marketers are still sluggish to embrace new technology developments. Why then are marketers hesitant to use the newest technological tools, even if their jobs frequently require flexibility and creativity?

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Africa’s Top 3 Logistics Giants Driving Continental Growth

Africa, logistics, Marketing / IMM Editor

Africa is experiencing a revolution in the logistics industry as top logistics companies propel economic expansion throughout the continent.

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How Nostalgia Marketing Can Foster Unbreakable Brand Loyalty

Brand loyalty, Marketing, Nostalgia / IMM Editor

Marketers have been looking for new tips and tricks to stay relevant and engaging, and ironically, looking to the past has found its place as an answer.

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South Africa’s Iconic Brands: A Heritage of Excellence

Brands, Marketing / IMM Editor

New technologies, like the expansion of the internet and artificial intelligence, have given marketing the wings to change as drastically as it has in recent years. Many marketers and companies have had to adapt and change, but despite this, companies and brands that are older and more established have been able to not only survive

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IMM Editor