The Ethics of AI in Marketing: Where Is the Line?
The emergence of artificial intelligence in marketing lays both opportunities and challenges. Although AI extends our ability to deliver personalised content and accurate forecasts, it also elicits moral dilemmas that are proving hard to overlook. As marketers, where do we need to curb our enthusiasm in the use of AI? In this blog, we’ll discuss the most important ethical issues in AI in marketing, the attitudes toward its advancement, and how to keep up with the changes in this subject.
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