Digital (15) 1.8%

Combining traditional and digital marketing techniques has proved to be a powerful way to reach a variety of consumers and maximise impact. Even though online marketing strategies currently rule the roost, tangible marketing materials like business cards and pole fliers continue to have a lasting impact. Marketers may maximise lead generation and conversion rates, encourage inclusivity, and expand their reach by skilfully combining the advantages of traditional and digital tactics. The IMM Institute’s Marketing Mix Strategy course provide a thorough framework for developing profitable marketing plans that connect with customers in a dynamic market.