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Maximising ecommerce revenue in South Africa is a strategic endeavour that leverages the power of email, SMS, and push notifications. According to an Omnisend study, deploying automated, action-triggered messaging can greatly increase conversion rates; the benefits are especially noticeable in industries like Pets & Animals and Smoking & Vaping. This article examines useful advice for improving multichannel marketing tactics to promote revenue growth in light of these findings. The IMM Institute offers a course titled “World of Marketing – With AI” for people who are interested in learning more about the field of artificial intelligence and marketing. This course provides students with cutting-edge insights and revolutionary uses of AI in contemporary marketing.