What type of marketer are you?

Are you a marketing maverick, or more of a marketing muggle? Whether you're a seasoned pro or just starting out in the world of marketing, it's important to understand your strengths and weaknesses. So, which type of marketer are you? Let's find out.

The Overthinker

If you spend hours (or days) agonising over every detail of your marketing campaigns, you might be an overthinker. While it’s important to pay attention to the details, sometimes you need to just let go and take action. Remember, perfection is
the enemy of progress.

If this describes you and you would like to improve your skills, we would suggest
studying the Applied Digital Marketing Certificate short course at the Institute of
Marketing Management. This certification was created after considering the demands of the industry. You’ll be provided access to the most up-to-date digital tools and practical, business-relevant information to help you deal with actual situations involving digital marketing.

The Social Media Savant

Are you a master of Instagram, TikTok, and Twitter? Do you have a sixth sense for what’s trending and what’s not? If so, you might be a social media savant. Keep up the good work, but don’t forget to look beyond social media to other marketing channels that could help you reach a wider audience.

If this describes you and you would like to improve your social media skills, we suggest signing up for the TikTok short course at the Institute of Marketing Management. TikTok has become one of the most popular social media platforms in recent years, and understanding how to create engaging and effective content can be a game-changer for businesses and individuals alike. In this course, you will learn
everything you need to know to create engaging and effective TikTok videos, from understanding the platform’s algorithm to choosing the right music and effects.

The Data Junkie

Do you love nothing more than pouring over spreadsheets and analysing data? If so, you might be a data junkie. While data is important, don’t forget that marketing is ultimately about people. Make sure you’re using data to connect with your audience, not just to crunch numbers.

If this describes you and you would like to improve your skills, we would suggest signing up for the Google Analytics 4 short course at the Institute of Marketing
Management. Google Analytics is an essential tool for businesses to track their website’s performance and gain valuable insights into their audience. With the release of Google Analytics 4, businesses can now access even more powerful features and insights than ever before. In this course, you’ll learn everything you need to know to use Google Analytics 4 effectively, from setting up your account and tracking your website’s performance to using advanced features like audience segmentation and custom reporting.

The Creative Genius

Are you always coming up with fresh ideas and out-of-the-box campaigns? If so, you might be a creative genius. Keep pushing the boundaries and don’t be afraid to take
risks, but remember that not every idea will be a winner. It’s important to balance creativity with practicality.

If this describes you and you would like to improve your skills, we would suggest signing up for the Applying Digital Marketing Tactics short course at the Institute of Marketing Management. The marketing landscape has undergone a profound revolution thanks to digital technology. This course examines the effects of supply chain management, crowdfunding, retailing, and selling on non-profit marketing. This course places a lot of emphasis on online promotion, and you’ll learn about Google AdWords, Programmatic Advertising, Retargeting, and Dynamic Ads.

The Jack-of-All-Trades

Do you handle everything from SEO to email marketing to PPC? If so, you might be a jack-of-all-trades. While it’s great to have a broad skill set, it’s important to recognise when it’s time to bring in outside help. Don’t try to do everything yourself –
you’ll only burn out.

If this describes you and you would like to improve your skills, we would suggest signing up for a marketing short course at the Institute of Marketing Management.The Institute of Marketing Management offers a range of short courses that are
designed to help professionals develop their skills and stay up-to-date with the latest marketing trends and technologies.

The bottom line

So, which type of marketer are you? Whether you’re an overthinker, social media
savant, data junkie, creative genius, or jack-of-all-trades, there’s always room to
improve your skills. At IMM, we offer a wide range of short courses to help you take
your marketing skills to the next level. Contact us today to learn more!

Brand Equity: What is it really?

Comprehending and crafting brand equity is vital for every business intending to make it big and expand. This blog will define brand equity, the parts that make it up, and its important role in any branding project. As a strategic branding coach or simply a branding aficionado looking to learn more about the subject, the online short course on Strategic Brand Management by the IMM Institute is one of the best and explains how making brand equity take centre stage in your brand strategy can result in business success.

Brands Who Cheated the Fundamentals: Biggest Brand Fails of 2024

In the year 2024, many big and popular brands have come under fire owing to expensive blunders that they committed themselves to. Insensitive messaging and disregard for privacy highlighted a failure to follow basic marketing principles. These mistakes served as a clear warning of the serious damage that can occur to a brand’s reputation when it strays from fundamental values. Today, where consumer trust is fragile and digital backlash swift, these brand failures offer valuable insights into the importance of consistency, transparency, and customer-centricity.

Facts and Myths about SEO and Why Copywriting is Essential to the process

Digital marketing has changed quite a lot over the past few years, giving rise to the role of Search Engine Optimisation (SEO) as an integral part of any business aiming to enhance its online profile. Still, given the changes in search engine algorithms and the endless theories out there, one would find it rather difficult to separate SEO myths from SEO truths. In this blog, we will be looking at different realities and beliefs about SEO and give reasons why one cannot avoid using copywriting principles when writing for search engines. We refer to this practice as SEO copywriting. If you are looking to develop SEO writing skills, you should sign up for the SEO Copywriting course offered by IMM Institute.

The Ethics of AI in Marketing: Where Is the Line?

The emergence of artificial intelligence in marketing lays both opportunities and challenges. Although AI extends our ability to deliver personalised content and accurate forecasts, it also elicits moral dilemmas that are proving hard to overlook. As marketers, where do we need to curb our enthusiasm in the use of AI? In this blog, we’ll discuss the most important ethical issues in AI in marketing, the attitudes toward its advancement, and how to keep up with the changes in this subject.

Advertising on TikTok: Three Popular Marketing Gurus to Follow

The phenomenon of TikTok cannot be overlooked. The incorporation of this platform, whose active users exceed one billion in the world, has changed the modus operandi of addressing market audiences especially the young audiences. The short and entertaining focus by TikTok has got brands thinking of new ways to build up themselves through authenticity, creativity, originality and reach. For marketers, one has to understand the current trends and ad tactics of TikTok to keep up with the competition.

Online Customer Relationships: 10 Common Mistakes and How to Fix Them

Did you know that 37% of customers say they won’t support a business due to a lack of a personalised experienced and poor customer relationship management? As online interactions become more central to the digital customer experience, nurturing strong, respectful relationships is crucial for building loyalty and long-term success. However, the digital realm and digital marketing also brings unique challenges, and even well-meaning professionals often make common mistakes in their approach.