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What type of marketer are you?

Are you a marketing maverick, or more of a marketing muggle? Whether you're a seasoned pro or just starting out in the world of marketing, it's important to understand your strengths and weaknesses. So, which type of marketer are you? Let's find out.
Type of Marketer

The Overthinker

If you spend hours (or days) agonising over every detail of your marketing campaigns, you might be an overthinker. While it’s important to pay attention to the details, sometimes you need to just let go and take action. Remember, perfection is
the enemy of progress.

If this describes you and you would like to improve your skills, we would suggest
studying the Applied Digital Marketing Certificate short course at the Institute of
Marketing Management. This certification was created after considering the demands of the industry. You’ll be provided access to the most up-to-date digital tools and practical, business-relevant information to help you deal with actual situations involving digital marketing.

The Social Media Savant

Are you a master of  Instagram, TikTok, and Twitter? Do you have a sixth sense for what’s trending and what’s not? If so, you might be a social media savant. Keep up the good work, but don’t forget to look beyond social media to other marketing channels that could help you reach a wider audience.

If this describes you and you would like to improve your social media skills, we suggest signing up for the TikTok short course at the Institute of Marketing Management. TikTok has become one of the most popular social media platforms in recent years, and understanding how to create engaging and effective content can be a game-changer for businesses and individuals alike. In this course, you will learn
everything you need to know to create engaging and effective TikTok videos, from understanding the platform’s algorithm to choosing the right music and effects.

The Data Junkie

Do you love nothing more than pouring over spreadsheets and analysing data? If so, you might be a data junkie. While data is important, don’t forget that marketing is ultimately about people. Make sure you’re using data to connect with your audience, not just to crunch numbers.

If this describes you and you would like to improve your skills, we would suggest signing up for the Google Analytics 4 short course at the Institute of Marketing
Management. Google Analytics is an essential tool for businesses to track their website’s performance and gain valuable insights into their audience. With the release of Google Analytics 4, businesses can now access even more powerful features and insights than ever before. In this course, you’ll learn everything you need to know to use Google Analytics 4 effectively, from setting up your account and tracking your website’s performance to using advanced features like audience segmentation and custom reporting.

The Data Junkie
The Data Junkie

The Creative Genius

Are you always coming up with fresh ideas and out-of-the-box campaigns? If so, you might be a creative genius. Keep pushing the boundaries and don’t be afraid to take
risks, but remember that not every idea will be a winner. It’s important to balance creativity with practicality.

If this describes you and you would like to improve your skills, we would suggest signing up for the Applying Digital Marketing Tactics short course at the Institute of Marketing Management. The marketing landscape has undergone a profound revolution thanks to digital technology. This course examines the effects of supply chain management, crowdfunding, retailing, and selling on non-profit marketing. This course places a lot of emphasis on online promotion, and you’ll learn about Google AdWords, Programmatic Advertising, Retargeting, and Dynamic Ads.

The Jack-of-All-Trades

Do you handle everything from SEO to email marketing to PPC? If so, you might be a jack-of-all-trades. While it’s great to have a broad skill set, it’s important to recognise when it’s time to bring in outside help. Don’t try to do everything yourself –
you’ll only burn out.

If this describes you and you would like to improve your skills, we would suggest signing up for a marketing short course at the Institute of Marketing Management.The Institute of Marketing Management offers a range of short courses that are
designed to help professionals develop their skills and stay up-to-date with the latest marketing trends and technologies.

The bottom line

So, which type of marketer are you? Whether you’re an overthinker, social media
savant, data junkie, creative genius, or jack-of-all-trades, there’s always room to
improve your skills. At IMM, we offer a wide range of short courses to help you take
your marketing skills to the next level. Contact us today to learn more!


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