August 12, 2024 - IMM Institute

Female-Oriented Brands: Success Stories and Lessons

Digital & Social Media Marketing, Marketing, Marketing Strategy, Skills Development / IMM Editor

Female-Oriented Brands: Success Stories and Lessons During Women’s Month, we express respect and appreciation for women’s leadership and the outstanding achievements they’ve showcased in society. Some female-oriented brands have designed promotions and campaigns to showcase their inspirational initiative and strength. Some brands have missed the mark and serve as a lesson in what not to […]

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How AI is Revolutionising Supply Chain and Marketing in 2024

AI Marketing, Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Digital marketing has undergone transformation showcasing various aspects of a product instead of the straightforward tactics seen in the pre-digital age. Leading this change is the integration of artificial intelligence (AI). To understand its impact on supply chain and marketing, we spoke with Isak Marias, CEO of AICA and Director at DigiTeams.

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The Importance of Using AI Responsibly and Ethically

AI Marketing, Digital & Social Media Marketing, Marketing, Marketing Strategy / IMM Editor

The marketing industry has been transformed by the use and benefits of Artificial Intelligence (AI). These uses and benefits may seem game-changing, but immense power also comes with great responsibility. It is impossible to overestimate the importance of ethical and responsible AI use as AI-driven marketing strategies become more common within the marketing industry. This blog will explore and expand on why ethical AI use in marketing is so important.

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Understanding Supply Chain Disruption in Today’s World

Supply Chain / IMM Editor

Supply chains have been affected by disruptions and conflicts that occur on a global level, like the ongoing Russia-Ukraine tensions and Israel-Palestine conflict. These tensions have led to food shortages, high energy prices and nearly all sectors are affected with respect to its trade balance at a global level. Continue reading this blog to understand

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