Modern networking techniques

IMM Editor
March 3, 2023
8:32 am
Networking and Events, Skills Development

In today's fast-paced and interconnected world, career networking has become essential for professional growth and success. It is no longer enough to simply apply for jobs and hope for the best. Networking allows job seekers to make valuable connections, learn about potential job opportunities, and gain insights into the industries they are interested in. In this blog, we will explore some of the modern career networking techniques that are being used by professionals today.

Photo by Tracy Le Blanc:
https://www.pexels.com/photo/person-holding-iphone-showing-social-networks-folder-607812/

Online Networking

Online networking has become an integral part of modern career networking. Social media platforms such as LinkedIn, Twitter, and Facebook are great tools for building professional networks and connecting with others in your industry. LinkedIn, in particular, is a powerful platform for job seekers, as it allows them to showcase their skills and experience to potential employers and recruiters.

Informational Interviews

Informational interviews are a valuable career networking technique that involves meeting with professionals in your desired field to learn more about their experiences and career paths. These interviews are not job interviews, but rather an opportunity to gain insights and advice from someone who has already achieved success in your desired industry.

Informational interviews can be conducted in person, over the phone, or through video conferencing. The key to a successful informational interview is to be prepared and ask thoughtful questions. It is also important to follow up with a thank-you note and to maintain a connection with the individual to continue building your network.

Attend Industry Events

Industry events, such as conferences, workshops, and networking events, provide valuable opportunities for professionals to connect with others in their field and learn about the latest trends and technologies. Attending industry events can also help individuals gain exposure to potential job opportunities and build relationships with industry leaders.

When attending industry events, it is important to be prepared and have a clear understanding of your goals for attending. This will allow you to maximise your time and make meaningful connections with others in your field.

Mentorship

Mentorship is a powerful career networking technique that involves developing a relationship with an experienced professional who can provide guidance, advice, and support as you navigate your career. Mentors can provide valuable insights into your industry, offer career advice, and help you develop your skills and expertise.

Finding a mentor can be a challenge, but there are many resources available to help connect individuals with potential mentors. Professional organisations, alumni networks, and online mentoring platforms are all great resources for finding a mentor who can help guide your career.

Photo by Institute of Marketing Management (IMM Fridays Networking Event)

Referrals

Referrals are a powerful tool in modern career networking. A referral is when someone recommends you for a job or connects you with a potential employer. Referrals can be incredibly valuable, as they allow job seekers to bypass the traditional application process and gain access to opportunities that may not be publicly advertised.

To maximise your chances of receiving referrals, it is important to build strong relationships with others in your industry and to stay connected with your professional network. It is also important to be proactive in your job search and to let others know that you are actively seeking new opportunities.

Join The Institute of Marketing Management

Networking through the Institute of Marketing Management is an excellent way for professionals in the marketing industry to connect with others in their field, learn about the latest trends and technologies, and gain exposure to potential job opportunities. The Institute of Marketing Management offers:

Events and workshops that provide opportunities for marketing professionals to connect with others in their field and learn about the latest marketing trends and technologies.
A large and active alumni network that provides a valuable resource for marketing professionals.
The online learning platform that includes a range of discussion forums and social features that allow you to connect with other learners, ask questions, share ideas, and collaborate on projects.
A range of unique online courses and webinars that provide opportunities for marketing professionals to learn new skills and stay up-to-date with the latest trends and technologies.

Photo by Institute of Marketing Management

In conclusion

Modern career networking techniques have become essential tools for professionals who want to grow their careers and achieve their professional goals. By utilising these techniques, individuals can build valuable relationships, gain insights and advice from experienced professionals, and gain exposure to potential job opportunities.

Don’t miss your chance to be an Associate of a prestigious institute such of the Institute of Marketing Management and gain access to all of our benefits.

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