We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Skip to content
  • Home
  • About Us
  • Associateship
    • Corporate & Individual Associateship
    • SMME Associateship
  • Education
  • IMM Events
    • IMM Institute Excellence Awards
  • Media
    • Latest News
  • Job Market
  • Home
  • About Us
  • Associateship
    • Corporate & Individual Associateship
    • SMME Associateship
  • Education
  • IMM Events
    • IMM Institute Excellence Awards
  • Media
    • Latest News
  • Job Market
Contact Us
Contact Us
  • Home
  • About Us
  • Associateship
    • Corporate & Individual Associateship
    • SMME Associateship
  • Education
  • IMM Events
    • IMM Institute Excellence Awards
  • Media
    • Latest News
  • Job Market
  • Home
  • About Us
  • Associateship
    • Corporate & Individual Associateship
    • SMME Associateship
  • Education
  • IMM Events
    • IMM Institute Excellence Awards
  • Media
    • Latest News
  • Job Market

Artificial intelligence and automation: Navigating the changing landscape of marketing

  • IMM Editor
  • September 5, 2023
  • Digital & Social Media Marketing, Marketing Strategy
In today's digital era, the integration of Artificial Intelligence (AI) and automation has firmly established itself within the realm of marketing. These technological advancements offer businesses novel avenues to streamline operations, collect insights, and foster customer engagement. Nevertheless, the evolutionary path of AI and automation presents an array of challenges and considerations that merit a judicious examination.
Artificial intelligence and marketing

Navigating the transformative impact on jobs

Amid the accelerated fusion of AI and automation into marketing practices, apprehensions concerning potential job displacement have come to the forefront. The transition of tasks formerly executed by human hands to automated mechanisms has instigated apprehensions of widespread unemployment. However, historical precedent illuminates the propensity of technological progress to recalibrate occupational roles instead of outright substitution. In practice, AI frequently amplifies human capacities, empowering marketers to redirect their energies towards strategic imperatives as AI shoulders routine, time-intensive responsibilities.

Ethical dimensions of ai-driven decision-making

Artificial intelligence and marketing
The rapid expansion of AI has engendered the formulation of intricate algorithms that wield the capacity to render intricate decisions. This trajectory, however, invites ethical considerations surrounding the consequences of AI-driven judgments. The capacity of AI to genuinely comprehend human values and dispense ethical verdicts raises pertinent questions. In the realm of marketing, AI algorithms play a pivotal role in shaping user experiences, influencing their perspectives and preferences. Ensuring that AI aligns with ethical frameworks becomes imperative to forestall unintended repercussions and manipulation.

Unmasking algorithmic biases

The arena of AI and automation confronts another hurdle in the form of algorithmic biases. Algorithms are cultivated through the analysis of historical data; if this data harbours biases, there exists the possibility of these biases becoming perpetuated by AI systems. This scenario assumes a heightened significance within the context of marketing, where skewed algorithms could inadvertently underpin discriminatory targeting and content dissemination. As conscientious marketers, the duty to regularly scrutinise and refine algorithms assumes paramount importance. The objective is to expunge biases and cultivate impartiality, thereby upholding equity in decision-making processes.

The institute of marketing management South Africa's AI Micro Course

For those keen on delving into the nuances of AI’s integration within marketing, the Institute of Marketing Management South Africa presents a comprehensive AI Micro Course. This enlightening course delves deeply into AI’s role within marketing strategies. Topics encompass data analysis, tailored marketing, and automation, arming marketers with the proficiencies needed to effectively harness AI’s potential. Remaining attuned to the vanguard of AI innovations equips professionals to navigate the dynamic landscape of contemporary marketing with confidence and acumen.

Artificial intelligence and marketing

In closing

The assimilation of Artificial Intelligence and automation into marketing ushers in a panoply of advantages, spanning heightened efficacy to enriched customer engagement. However, as the prevalence of these technologies burgeons, the imperative to address concerns such as job displacement, ethical ramifications, and algorithmic biases emerges with equal force. By deciphering the intricate interplay between AI and human decision-making, marketers can adroitly leverage AI’s prowess while remaining steadfast to ethical benchmarks, thereby ensuring a seamless transition within the ever-evolving sphere of marketing. Should you aspire to deepen your comprehension of AI’s role in marketing, embarking upon the AI Micro Course proffered by the Institute of Marketing Management South Africa presents a promising avenue to traverse ahead on this enthralling journey.

Related Articles

From algorithms to authenticity: How Gen Z is reshaping the future of brand marketing

Read More »

The green supply chain revolution: Turning ESG compliance into a competitive advantage

Read More »

Bootstrapping in tough times: Smart funding tactics for African startups in 2025

Read More »

Quiet leadership: Why soft power is the key to strong teams in hybrid work environments

Read More »

The Rise of the Side Hustle Generation: Redefining Work and Marketing

Read More »

Why AI won’t kill the CEO role — but it will rewrite it

Read More »

How to Future-Proof Your Supply Chain for Gen Z Demands

Read More »

Ditch the boardroom: Why traditional leadership styles are failing

Read More »

How Browser User Agents Are Shaping Business Automation

Read More »

Google Colab and the Democratisation of AI for Entrepreneurs

Read More »

Emerging Startups and Their Supply Chains

Read More »

AI and the Evolution of Marketing Timelines: Can Your Brand Stay Relevant?

Read More »
Should-I-start-a-business-in-supply-chain

Starting a supply chain business: essential strategies for success

Read More »

Marketing Tips for Entrepreneurs: Smart Strategies for Business Growth

Read More »

The future of business: 3 Key business trends reshaping work and commerce

Read More »

Decentralised autonomous organisations: hype or future of business?

Read More »

Useful links

  • Associateship
  • Education
  • IMM Events
  • Media
  • IMM Job Market

Contact Us

  • (+27) 11 628 2000
  • membership@imminstitute.co.za

Find Us On

Facebook Instagram Linkedin Youtube
Copyright © 2025 IMM Institute. All Rights Reserved | Privacy Policy