AI Marketing - IMM Institute

How AI is Revolutionising Supply Chain and Marketing in 2024

Digital marketing has undergone transformation showcasing various aspects of a product instead of the straightforward tactics seen in the pre-digital age. Leading this change is the integration of artificial intelligence (AI). To understand its impact on supply chain and marketing, we spoke with Isak Marias, CEO of AICA and Director at DigiTeams.

The Importance of Using AI Responsibly and Ethically

AI Marketing, Digital & Social Media Marketing, Marketing, Marketing Strategy / IMM Editor

The marketing industry has been transformed by the use and benefits of Artificial Intelligence (AI). These uses and benefits may seem game-changing, but immense power also comes with great responsibility. It is impossible to overestimate the importance of ethical and responsible AI use as AI-driven marketing strategies become more common within the marketing industry. This blog will explore and expand on why ethical AI use in marketing is so important.

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