Late in October, the world’s largest soft drink producer, Coca-Cola Company, said that the Indian market had made Sprite, a billion-dollar brand, a lemon and lime-flavored soft drink.
Sprite becomes billion dollar brand in India Read More »
Memes have taken over social media and are used by young and old. Infographics and images garner attention online, but a witty meme often steals the show.
Using memes is one of the trendiest marketing strategies Read More »
Traditional marketing is done offline and without any digital media sources. This form of marketing reaches an offline audience and is often seen as old school because of the evolution of the internet
Traditional marketing mediums still have a key role to play Read More »
Starting a business is not an easy feat but building an authentic brand may be harder. But it is achievable.
Five ways to build an authentic brand in 2023 Read More »
South African retailers, like Woolworths, Pick ‘n Pay, and Checkers, have upped their game and now offer online shopping and delivery services to their customers.
Online shopping wars Read More »
If you have chosen to follow the route of affiliate marketing, it can prove to be lucrative and result in a successful career.
Affiliate marketing Read More »
As the price of goods and services continues to rise, and salaries have not been raised to match inflation, many consumers are feeling the crunch.
Marketing tips that work even when consumers are feeling the crunch Read More »
