The IMM Institute proudly attended the African Marketing Confederation (AMC) Conference 2025 in Accra, Ghana. As one of the AMC’s founding members, IMM Institute’s presence highlighted its commitment to advancing African marketing standards and collaboration.
IMM Institute at the AMC Conference 2025 Read More »
IMM Institute’s online short courses in South Africa provide flexible, affordable, and practical learning designed to boost careers and build real-world skills. With expert-led modules and access to a professional community, these programmes help learners stay competitive in today’s fast-changing job market.
Digital marketing has changed quite a lot over the past few years, giving rise to the role of Search Engine Optimisation (SEO) as an integral part of any business aiming to enhance its online profile. Still, given the changes in search engine algorithms and the endless theories out there, one would find it rather difficult to separate SEO myths from SEO truths. In this blog, we will be looking at different realities and beliefs about SEO and give reasons why one cannot avoid using copywriting principles when writing for search engines. We refer to this practice as SEO copywriting. If you are looking to develop SEO writing skills, you should sign up for the SEO Copywriting course offered by IMM Institute.
Facts and Myths about SEO and Why Copywriting is Essential to the process Read More »
