Skills Development - IMM Institute

Female-Oriented Brands: Success Stories and Lessons

Digital & Social Media Marketing, Marketing, Marketing Strategy, Skills Development / IMM Editor

Female-Oriented Brands: Success Stories and Lessons During Women’s Month, we express respect and appreciation for women’s leadership and the outstanding achievements they’ve showcased in society. Some female-oriented brands have designed promotions and campaigns to showcase their inspirational initiative and strength. Some brands have missed the mark and serve as a lesson in what not to […]

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How AI is Revolutionising Supply Chain and Marketing in 2024

AI Marketing, Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Digital marketing has undergone transformation showcasing various aspects of a product instead of the straightforward tactics seen in the pre-digital age. Leading this change is the integration of artificial intelligence (AI). To understand its impact on supply chain and marketing, we spoke with Isak Marias, CEO of AICA and Director at DigiTeams.

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Unlocking Customer Engagement: The Power of Gamification in Marketing

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Gamification has become one of the most effective ways to increase customer engagement and improve marketing. Gamification in marketing uses strategies like leader boards, rewards, tasks, and tracking progress to give customers experiences that are fun, engaging, and immersive. This strategy not only builds bonds between brands and customers, but also encourages long-term involvement and

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Transforming Warehousing: An Introduction to Smart Warehouses and Automated Storage Systems

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

The modern supply chain’s expanding needs and technical improvements are causing a huge transition in the warehousing industry. It is critical to integrate innovative warehousing technologies, including IoT, to gain a competitive edge and improve operational efficiency. The advantages of warehouse automation, and the upcoming developments that are expected to influence the industry will all be covered in this article.

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Nearshoring: A Game-Changer for Modern Supply Chain Management

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Nearshoring: A Game-Changer for Modern Supply Chain Management Before the COVID-19 pandemic, sourcing off-shore was common practice. But the pandemic brought enormous strain on supply chains across the globe, which led supply chain professionals to find more sustainable processes. Because of this, the nearshoring practice has become adopted by many supply chains across the globe.

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How Weather Influences Consumer Behaviour: Insights for Marketers

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Consumer behaviour is impacted by the weather and marketers need to learn to adapt their marketing plans to this. Weather patterns can affect consumer attitudes and purchasing behaviour, therefore marketers need to adjust their approaches accordingly. In this blog, we will look at the intricate relationship between consumer behaviour and the weather as well as innovative weather-based marketing strategies and practical implementations.

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Boost Your Brand’s Reach: Leveraging User-Generated Content on Social Media

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Brands trying to increase their reach and engagement on social media may find that utilising
user-generated content changes everything. Through the examination of successful campaigns that leverage the potency of genuine user material, brands can acquire insightful tactics to incorporate into their own promotional endeavours. This article will explore the value of user-generated content and provide advice and ideas on how companies can use this strategy to improve their social media presence and build relationships with their target audience.

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Mastering the Art of Tailored Marketing: Reaching Baby Boomers to Gen Z

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Marketers need to take a nuanced approach when interacting with different age groups, such as Gen Z and Baby Boomers. For this reason, becoming an expert in customised marketing is essential. Understanding the unique interests, values, and communication styles of each group is essential when it comes to crafting messages that effectively resonate. In this blog, we will examine marketing strategies for each generation, including advice on how to adapt marketing tactics for Gen Z, Millennials, Gen X, and Baby Boomers. By customising your marketing tactics for each group, you can boost participation and see noteworthy results.

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Maximising Ecommerce Revenue: The Power of Email, SMS, and Push Notifications in South Africa

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Maximising ecommerce revenue in South Africa is a strategic endeavour that leverages the power of email, SMS, and push notifications. According to an Omnisend study, deploying automated, action-triggered messaging can greatly increase conversion rates; the benefits are especially noticeable in industries like Pets & Animals and Smoking & Vaping. This article examines useful advice for improving multichannel marketing tactics to promote revenue growth in light of these findings. The IMM Institute offers a course titled “World of Marketing – With AI” for people who are interested in learning more about the field of artificial intelligence and marketing. This course provides students with cutting-edge insights and revolutionary uses of AI in contemporary marketing.

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The Power of Blended Marketing Strategies: Embracing Traditional and Digital Tactics

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Combining traditional and digital marketing techniques has proved to be a powerful way to reach a variety of consumers and maximise impact. Even though online marketing strategies currently rule the roost, tangible marketing materials like business cards and pole fliers continue to have a lasting impact. Marketers may maximise lead generation and conversion rates, encourage inclusivity, and expand their reach by skilfully combining the advantages of traditional and digital tactics. The IMM Institute’s Marketing Mix Strategy course provide a thorough framework for developing profitable marketing plans that connect with customers in a dynamic market.

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