If you are still using the previous version of GA, now is the time to start planning your GA4 migration, as all businesses must be transitioned to GA4 by 01 July 2023 . In this article, we will demystify GA4 migration and provide you with a comprehensive guide for businesses.
What is GA4?
GA4 is the new version of Google Analytics that provides more advanced tracking and analysis capabilities than the previous version. It uses machine learning to provide predictive insights and event-driven data modelling to help you understand user behaviour across multiple devices and platforms. GA4 is designed to be more flexible, customisable, and privacy-focused than the previous version of GA.
Why should you migrate to GA4?
There are several reasons why businesses should migrate to GA4. Firstly, GA4 provides more advanced features and capabilities than the previous version, including machine learning and cross-device tracking. Secondly, GA4 is designed to
be more privacy-focused, which is important given the increased focus on data privacy and security. Thirdly, GA4 is the future of GA, and Google will eventually phase out GA.
GA4 migration: A comprehensive guide for businesses
1. Understand the differences between GA4 and the previous version
The first step in GA4 migration is to understand the differences between GA4 and the previous version. GA4 uses a new data model, and there are several changes in terminology and metrics.
2. Plan your migration
Once you understand the differences between GA4 and the previous version, you can start planning your migration. You will need to create a new GA4 property, update your tracking code, and configure your reports. You should also consider the impact of GA4 on your data collection and analysis.
3. Set up your GA4 property
The next step in GA4 migration is to set up your new GA4 property. You can create a new property from scratch, or you can use the GA4 setup assistant to transfer data from an existing property.
4. Update your tracking code
You will need to update your tracking code to include the GA4 tracking snippet. This will allow GA4 to collect data from your website or app.
5. Configure your reports
Once your GA4 property is set up and your tracking code is updated, you can configure your reports. You will need to set up new reports and dashboards, and you may need to modify your existing reports to work with the new data model.
Qualify yourself to use GA4
Sign up for the new ‘Introduction to Google Analytics 4 (GA4)’ short course at the
IMM. This course is designed to help businesses navigate the GA4 migration
process and optimise their marketing strategies. By signing up for this course, you
will learn how to leverage the power of GA4 and how to use it to enhance your
marketing efforts. With expert guidance and practical tips, you will gain the
knowledge and skills you need to stay ahead of the competition and drive growth for
your business. Don’t miss out on this opportunity to get on top of GA4 migration and
take your marketing to the next level. Follow the link to find out more:
GA4 migration is an essential step for businesses that want to stay ahead of the curve in terms of data analysis and privacy. With its advanced features and capabilities, GA4 provides a more comprehensive and flexible approach to tracking
and analysing user behaviour. By following the steps outlined in this blog, you can successfully migrate to GA4 and take advantage of its many benefits.