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NetZero: An Industry Realising Their Environmental Responsibilities

In an era where climate change and environmental sustainability are at the forefront of global concerns, industries are taking a closer look at their practices to align with responsible environmental stewardship. One notable initiative gaining momentum is the concept of NetZero, a commitment by businesses to balance the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. This commitment signals a significant shift in industries acknowledging and acting upon their environmental responsibilities.

January 3, 2024 No Comments

Brand Storytelling: Increasing brand visibility

One approach gaining attention in the digital marketing landscape is the practice of narrative building around a brand. With consumers becoming more discerning and having higher expectations, brands are recognising the significance of establishing a profound connection with their audience. Step into the domain of brand storytelling – a potent tool that not only captures attention but also leaves a persistent imprint on consumers, ultimately contributing to heightened brand exposure.

January 3, 2024 No Comments

2023 Trend Summary: Successes and Lessons

As the new year rolls in, it’s a perfect time to reflect on the dynamic landscape of digital marketing and business strategies. Last year was marked by notable successes and valuable lessons, offering a comprehensive trend analysis that will shape the way we approach digital marketing this year.

January 3, 2024 No Comments

The importance of diversity and inclusion

Diversity and Inclusion in Marketing: Why It Matters

In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.

November 29, 2023 No Comments

Marketing to Gen Z: Understanding the Next Consumer Generation

As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.

November 29, 2023 No Comments

The Winners and Losers of Black Friday 2023: Key Takeaways

NetZero: An Industry Realising Their Environmental Responsibilities

Brand Storytelling: Increasing brand visibility

2023 Trend Summary: Successes and Lessons

Diversity and Inclusion in Marketing: Why It Matters

Marketing to Gen Z: Understanding the Next Consumer Generation