In the industry of digital marketing, the landscape is in a perpetual state of flux. Keeping pace with emerging trends is essential for enterprises aiming to effectively engage with their target demographic. One such trendsetter is TikTok. Nevertheless, alike to any phenomenon within the fast-moving world of social media, a pertinent question lingers: Does TikTok maintain its relevance for businesses seeking to incorporate it into their marketing strategies? This blog delves into the sphere of TikTok marketing to gauge its enduring pertinence.
In an era dominated by digital interactions, social media has transformed the way we communicate, share, and consume information. Central to this transformation are algorithms – intricate lines of code that determine what content appears on our feeds. However, these algorithms have come under intense scrutiny for their role in shaping our online experiences. In this blog, we delve into the world of social media algorithms, exploring their impact on information dissemination, echo chambers, and polarisation. Furthermore, we consider the potential for regulation to ensure a healthier digital environment for users.
In the vibrant and dynamic landscape of South Africa’s business realm, a persistent and ominous challenge has been casting its shadow over the realm of marketing: LOADSHEDDING. This term, seemingly innocuous, refers to the deliberate and controlled blackouts that have become a frequent occurrence in the country due to electricity supply constraints. However, beneath its seemingly harmless façade, loadshedding has been quietly reshaping the strategies and dynamics of marketing in South Africa, forcing businesses to adapt, innovate, and find new ways to engage their audience.
In an age where environmental consciousness has taken centre stage, companies are striving to align their brands with sustainability. But some have tried to use this to gain profit, commonly known as “greenwashing.” This phenomenon involves making exaggerated or false claims about a company’s eco-friendly initiatives, raising serious concerns about the authenticity of their commitment to sustainability. As greenwashing continues to erode consumer trust and undermine genuine efforts towards a greener future, it’s imperative to dissect the issue and explore how businesses can authentically contribute to the global push for environmental preservation.
In today’s digital era, the integration of Artificial Intelligence (AI) and automation has firmly established itself within the realm of marketing. These technological advancements offer businesses novel avenues to streamline operations, collect insights, and foster customer engagement. Nevertheless, the evolutionary path of AI and automation presents an array of challenges and considerations that merit a judicious examination.
This year’s Institute of Marketing Management (IMM) South Africa Conference will be held under the theme “Global Thoughts, Local Leaders”, the organisers have announced.