In an age where environmental consciousness has taken centre stage, companies are striving to align their brands with sustainability. But some have tried to use this to gain profit, commonly known as “greenwashing.” This phenomenon involves making exaggerated or false claims about a company’s eco-friendly initiatives, raising serious concerns about the authenticity of their commitment to sustainability. As greenwashing continues to erode consumer trust and undermine genuine efforts towards a greener future, it’s imperative to dissect the issue and explore how businesses can authentically contribute to the global push for environmental preservation.