Marketing in a downturn: How brands can stay relevant in a tough economy
When the economy dips, brand marketing shouldn’t disappear. In a high-cost climate like South Africa’s, marketers need to adapt, not retreat. This guide explores how to maintain relevance through empathetic messaging, local insights, customer loyalty, and purpose-led strategies. Learn how to future-proof your brand by staying human, agile, and visible, even when budgets are tight.
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