The impact of loadshedding on marketing

Illuminating the impact: How loadshedding is casting shadows on marketing in South Africa

In the vibrant and dynamic landscape of South Africa’s business realm, a persistent and ominous challenge has been casting its shadow over the realm of marketing: LOADSHEDDING. This term, seemingly innocuous, refers to the deliberate and controlled blackouts that have become a frequent occurrence in the country due to electricity supply constraints. However, beneath its seemingly harmless façade, loadshedding has been quietly reshaping the strategies and dynamics of marketing in South Africa, forcing businesses to adapt, innovate, and find new ways to engage their audience.