The marketing scene of 2024 is already in flux, marked by technological leaps, changing consumer habits, and fresh trends. To stay on top, marketers must grasp and adjust to these shifts. In this blog, we dive into the main trends shaping the marketing world this year.
Navigating the Currents: Unveiling Key Trends in the World of Marketing in 2024 so far Read More »
In the ever-evolving sphere of advertising, the pursuit of identifying the “finest advertisements” is an ongoing endeavour. As we step into 2023, it’s an opportune moment to unveil the most captivating, innovative, and memorable ads from around the world. In this blog, we will explore a blend of international and South African advertisements that have not only piqued our interest but have also made a lasting impact on audiences.
The best advertisements in 2023 Read More »
In an age where environmental consciousness has taken centre stage, companies are striving to align their brands with sustainability. But some have tried to use this to gain profit, commonly known as “greenwashing.” This phenomenon involves making exaggerated or false claims about a company’s eco-friendly initiatives, raising serious concerns about the authenticity of their commitment to sustainability. As greenwashing continues to erode consumer trust and undermine genuine efforts towards a greener future, it’s imperative to dissect the issue and explore how businesses can authentically contribute to the global push for environmental preservation.
Greenwashing: Navigating the murky waters of environmental marketing Read More »
