Marketing strategies (5)

Marketing to Gen Z: Understanding the Next Consumer Generation

As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.

Is TikTok still relevant for companies to use in their marketing strategies?

Digital & Social Media Marketing, Marketing Strategy / IMM Editor

In the industry of digital marketing, the landscape is in a perpetual state of flux. Keeping pace with emerging trends is essential for enterprises aiming to effectively engage with their target demographic. One such trendsetter is TikTok. Nevertheless, alike to any phenomenon within the fast-moving world of social media, a pertinent question lingers: Does TikTok maintain its relevance for businesses seeking to incorporate it into their marketing strategies? This blog delves into the sphere of TikTok marketing to gauge its enduring pertinence.

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Marketing strategies (5) <1%

Marketing to Gen Z: Understanding the Next Consumer Generation

Is TikTok still relevant for companies to use in their marketing strategies?