GA4 migration guide for businesses

Demystifying Google Analytics 4 (GA4) Migration: A Comprehensive Guide for Businesses

Digital & Social Media Marketing, Marketing Strategy, Skills Development /

Google Analytics (GA) is a powerful tool that helps businesses to track and analyse
their website traffic and user behaviour. In October 2020, Google announced the
launch of Google Analytics 4 (GA4), which is the next generation of GA. GA4 offers
many advanced features and capabilities that were not available in the previous
version, including machine learning, cross-device tracking, and event-driven data
modelling.

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