April 11, 2023 - IMM Institute

The Importance of Marketing Research in Developing Effective Business Strategies

Marketing Strategy, Skills Development / IMM Editor

Marketing research is a crucial component of developing effective business strategies. By conducting research, businesses can gather valuable information about their target markets, competitors, and industry trends. This information can then be used to inform business decisions and develop strategies that are more likely to be successful.

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Why Upskilling in Marketing is Crucial for Career Growth and Development

Entrepreneurship, Skills Development / IMM Editor

In today's fast-paced and competitive business environment, upskilling in marketing has become essential for career growth and development. Marketing is a dynamic field that is constantly evolving, and to stay ahead of the curve, professionals need to keep up with the latest trends and best practices.

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5 Reasons Why Pursuing an Associateship with the IMM Can Boost Your Marketing Career

Entrepreneurship, Networking and Events, Skills Development / IMM Editor

If you are looking to advance your marketing career, pursuing an associateship with the Institute of Marketing Management South Africa (IMM) is an excellent option.

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How to Build a Strong Brand Identity for Your Business

Digital & Social Media Marketing, Skills Development / IMM Editor

In todays crowded marketplace, building a strong brand identity for your business is essential. A strong brand identity can help your business stand out from the competition, build trust with customers, and create a sense of loyalty that will keep
them coming back.

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