June 1, 2023 - IMM Institute

From Awareness to Implementation: A Road map to AI Adoption for Marketers

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Artificial intelligence (AI) is no longer a futuristic concept; it is already being used by companies across industries to improve efficiency, accuracy, and decision-making. Marketing is no exception, and AI marketing is becoming increasingly popular as way to enhance customer experience a, target audiences more effectively, and generate better results. However, many marketers are still unsure about how to adopt AI in their organisations. In this blog, we will provide a roadmap for AI adoption in marketing, from awareness to implementation.

From Awareness to Implementation: A Road map to AI Adoption for Marketers Read More »

Revolutionising Marketing with AI Tools: How Marketers Can Leverage Machine Learning for Better Campaigns

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Artificial Intelligence (AI) is no longer just a futuristic concept or the stuff of science fiction movies. It’;s a rapidly evolving technology that has already made its way into several industries, including marketing. AI in marketing is a powerful tool that enables marketers to streamline their campaigns and deliver personalised experiences to their target audience. Machine learning, a subset of AI, has proven to be particularly useful in marketing as it can help automate repetitive tasks, analyse vast amounts of data, and provide insights that lead to better decision-making.

Revolutionising Marketing with AI Tools: How Marketers Can Leverage Machine Learning for Better Campaigns Read More »

Revolutionising Copywriting with Chat GPT

How Chat GPT is Revolutionising Copywriting: The Benefits and Limitations

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

In today’s digital age, copywriting has become an integral part of marketing strategies for businesses of all sizes. The ability to craft compelling and persuasive content is crucial in attracting and retaining customers. However, the traditional process of copywriting can be time-consuming and expensive. That’s where Chat GPT comes in. Chat GPT is a powerful language model that is revolutionising the world of copywriting. In this blog, we’ll explore the benefits of Chat GPT copywriting as well as its limitations.

How Chat GPT is Revolutionising Copywriting: The Benefits and Limitations Read More »

Exploring the Role of Natural Language in Chatbots: How AI-powered Conversational Interfaces are Revolutionising Customer Experience

Digital & Social Media Marketing, Marketing Strategy, Skills Development / IMM Editor

Chatbots have become increasingly popular in recent years, providing businesses with a way to automate customer interactions and deliver better customer experience. However, the success of chatbots depends largely on their ability to understand and respond to natural language, a complex and ever-evolving aspect of human communication. In this blog, we will explore the role of natural language in chatbots and how AI-powered conversational interfaces are revolutionising customer experience.

Exploring the Role of Natural Language in Chatbots: How AI-powered Conversational Interfaces are Revolutionising Customer Experience Read More »