Traditional marketing is done offline and without any digital media sources. This form of marketing reaches an offline audience and is often seen as old school because of the evolution of the internet
Traditional marketing mediums still have a key role to play Read More »
Starting a business is not an easy feat but building an authentic brand may be harder. But it is achievable.
Five ways to build an authentic brand in 2023 Read More »
Marketing is a broad and exciting career field that is constantly evolving. Thanks to developments in technology and innovation due to competition in the field
Reasons why you should consider a career in marketing Read More »
South African retailers, like Woolworths, Pick ‘n Pay, and Checkers, have upped their game and now offer online shopping and delivery services to their customers.
Online shopping wars Read More »
Many businesses have adopted using automation, artificial intelligence (AI), and algorithms to get things done faster, but this has taken out the human factor.
Business vs Human marketing Read More »
If you have chosen to follow the route of affiliate marketing, it can prove to be lucrative and result in a successful career.
Affiliate marketing Read More »
Marketing is a wide field with a range of diverse opportunities which appeal to everyone interested in marketing.
Tips for Building a Career in Marketing Read More »
TikTok has become the most popular website on the internet, which has made it one of marketers’ main priorities.
TikTok offers new marketing tips and advice for brands Read More »
As the price of goods and services continues to rise, and salaries have not been raised to match inflation, many consumers are feeling the crunch.
Marketing tips that work even when consumers are feeling the crunch Read More »
The Institute of Marketing Management (IMM) believes that knowledge is power and aims to uplift, grow and promote people in the marketing profession.
5 Ways to Be More Confident at Work Read More »
