Five ways to build an authentic brand in 2023
Starting a business is not an easy feat but building an authentic brand may be harder. But it is achievable.
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Reasons why you should consider a career in marketing
Marketing is a broad and exciting career field that is constantly evolving. Thanks to developments in technology and innovation due to competition in the field
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Online shopping wars
South African retailers, like Woolworths, Pick ‘n Pay, and Checkers, have upped their game and now offer online shopping and delivery services to their customers.
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Business vs Human marketing
Many businesses have adopted using automation, artificial intelligence (AI), and algorithms to get things done faster, but this has taken out the human factor.
Business vs Human marketing Read More »
Affiliate marketing
If you have chosen to follow the route of affiliate marketing, it can prove to be lucrative and result in a successful career.
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Tips for Building a Career in Marketing
Marketing is a wide field with a range of diverse opportunities which appeal to everyone interested in marketing.
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TikTok offers new marketing tips and advice for brands
TikTok has become the most popular website on the internet, which has made it one of marketers’ main priorities.
TikTok offers new marketing tips and advice for brands Read More »
Marketing tips that work even when consumers are feeling the crunch
As the price of goods and services continues to rise, and salaries have not been raised to match inflation, many consumers are feeling the crunch.
Marketing tips that work even when consumers are feeling the crunch Read More »
5 Ways to Be More Confident at Work
The Institute of Marketing Management (IMM) believes that knowledge is power and aims to uplift, grow and promote people in the marketing profession.
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What makes the IMM’s Short Courses Unique?
The Institute of Marketing Management (IMM) believes that knowledge is power and aims to uplift, grow and promote people in the marketing profession.
What makes the IMM’s Short Courses Unique? Read More »